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Infoseek Corporation Selected as Premier Search Partner for Microsoft's MSN and Internet Explorer

Strategic Insights

— 1 min read

Infoseek Corporation has been selected as one of four premier search partners to provide search and navigation on Microsoft's network of Internet products and services. Under the one-year agreement, Infoseek will pay Microsoft a guaranteed amount in return for a guaranteed minimum number of impressions and significant brand exposure to millions of Internet Explorer and MSN users. This partnership will enable Infoseek to expose its brand to a vast audience and provide quality search and navigation to Microsoft users.

Key Takeaways:

  • Infoseek Corporation has been chosen as one of four premier search partners for Microsoft's MSN and Internet Explorer, solidifying its position in the search industry.
  • The agreement will provide Infoseek with guaranteed brand exposure to millions of users through a minimum number of impressions on MSN and Internet Explorer.
  • Infoseek will share a percentage of searches on MSN and the Internet Explorer search page with the other three search companies.
  • Users who choose Infoseek as their search service will have access to the industry's leading search capabilities and most relevant search results.
  • Infoseek has introduced Advanced Search and Extra Search Precision(TM) to improve the accuracy of search results and make information on the Web easier to find.
  • The partnership is designed to drive traffic to Infoseek's site and maintain its strategy of cultivating diverse sources of traffic.
  • Infoseek will expense a one-time charge of between $7 and $8 million in connection with this agreement.

Statistics:

  • Infoseek has been chosen as one of four premier search partners for Microsoft's MSN and Internet Explorer.
  • Infoseek will provide search and navigation to millions of Internet Explorer and MSN users.
  • The agreement is for a period of one year.
  • Infoseek will share a percentage of searches on MSN and the Internet Explorer search page with the other three search companies.
  • Users who choose Infoseek as their search service will have access to the industry's leading search capabilities and most relevant search results.
  • Infoseek will expense a one-time charge of between $7 and $8 million in connection with this agreement.

Sources:

  • PR Newswire, "Infoseek Corporation Selects Search Engine Partnership with Microsoft" (September 21, 1998)
  • Infoseek Corporation press release (September 21, 1998)

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