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Online information services

infoUSA Launches Web Site for Small Businesses

Strategic Insights

— 2 min read

infoUSA, formerly known as American Business Information, launched a new web site, www.infoUSA.com, dedicated to meeting the needs of small businesses. The site offers free information on marketing and increasing sales, as well as the opportunity to purchase sales leads, mailing lists, and business profiles. The company provides access to a database of 10 million U.S. businesses and 113 million households, partnering with companies like Microsoft and AOL to distribute its data. The web site features various tools and resources, including sales leads and mailing lists, business profiles and credit ratings, and marketing tips and techniques.

Key Takeaways:

  • infoUSA launched a new web site, www.infoUSA.com, to cater to the needs of small businesses, providing them with free information on marketing and increasing sales.
  • The site offers access to a database of 10 million U.S. businesses and 113 million households, making it a valuable resource for small businesses.
  • Partnerships have been established with companies like Microsoft and AOL to distribute infoUSA's data to over 1,500 web sites.
  • The site features various tools and resources, including:

+ Sales Leads and Mailing Lists: Users can create a list of prospects by type of business, geographic region, or company size.

+ Business Profiles & Credit Ratings: Users can find detailed reports about any U.S. business, including employee size, sales volume, key executives, and more.

+ American Yellow Pages: A free lookup service to help locate any business by yellow-page heading in any city or state.

+ American Directory Assistance: A free lookup service to find businesses and people by name in any city or state.

+ Marketing Tips & Techniques: A free research tool for small businesses with limited time and resources.

+ How to Grow and Run Your Business: Free advice from an entrepreneur who turned $100 into a $200 million company.

  • Vinod Gupta, chairman and chief executive officer of infoUSA, stated that small businesses are one of the fastest growing yet underserved audiences on the Internet, and that infoUSA.com provides them with information traditionally only available to Fortune 500 corporations.

Statistics:

  • The infoUSA database contains information on 10 million U.S. businesses.
  • The database also covers 113 million households in the United States.
  • Over 1,500 web sites have partnered with infoUSA to distribute its data.
  • The company has nearly 2 million customers using its products and services.
  • The company's products and services are used for sales leads, direct mail, market research, and credit reference applications.

Sources:

  • Business Wire, Aug. 4, 1998
  • infoUSA Inc., formerly named American Business Information
  • infoUSA.com
  • Microsoft
  • AOL
  • GTE
  • InfoSpace
  • Zip2

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