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Inktomi's Traffic Server Deployed by AOL, Sees 1 Billion Daily Web Hits

Strategic Insights

— 1 min read

San Mateo, California-based Inktomi Corp. has announced the completion of its Traffic Server caching network technology deployment with America Online (AOL), the world's largest online service. According to AOL officials, the service sees over 1 billion Web hits daily from its 13 million-plus membership base, a number expected to rise as membership rolls increase. The Traffic Server is being utilized at AOL's central location, enabling the company to improve its users' Internet experience and avoid increasing congestion on the Internet.

Key Takeaways:

  • Inktomi's Traffic Server caching network technology has been fully deployed by America Online (AOL), the world's largest online service.
  • AOL's users see over 1 billion Web hits daily, with a membership base of 13 million-plus.
  • The Traffic Server is designed to scale to more than a terabyte of data and millions of users, allowing AOL to rapidly increase its web service and improve users' Internet experience.
  • The technology is based on Inktomi's cluster and parallel computing technologies and buffers users from congestion and traffic spikes on the Internet.
  • Inktomi's Traffic Server also conserves bandwidth and increases the effective capacity of existing networks, allowing Internet providers to provide better quality of service to users.
  • AOL has a two-year advertising pact with Scudder Funds, which will become its premier mutual fund advertiser throughout its mutual fund content on both AOL and its Compuserve unit.
  • Inktomi's Traffic Server is a carrier-class network cache designed to help Internet infrastructure providers scale up their operations to meet rapidly growing demand and performance requirements.

Statistics:

  • 1 billion Web hits per day
  • 13 million-plus membership base
  • 2-year advertising pact with Scudder Funds
  • 0.2 percent decrease in Inktomi's stock price ($0.125) to $67.375
  • 2.6 percent increase in AOL's stock price ($2.50) to $97.75

Sources:

  • Newsbytes: "Inktomi Corp. Deploys Traffic Server Caching Network Tech for America Online"
  • Nasdaq: Inktomi Corp. (INKT)
  • America Online (AOL)
  • Scudder Funds

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