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InMobi's Ambitious Bet on Mobile Commerce

Strategic Insights

— 1 min read

Naveen Tewari, 37, CEO of InMobi, is spearheading a revolution in the world of mobile commerce with Miip, a revolutionary new product that promises to change the way we shop on our smartphones. Miip, a "teddy bear-like" mascot, is a cleverly designed platform that uses big data analytics to create a personalized shopping experience for users. With the help of 250 million expected app installations worldwide in 2015, InMobi is poised to tap into the exploding mobile commerce market, where consumers spend 180 hours per week on their mobile devices but revenue shares are not matching up in advertising.

Key Takeaways:

  • InMobi has raised over $215 million in four venture capital rounds and is already profitable, with annual revenues of $500 million.
  • Miip, InMobi's new product, aims to create a "pervasive platform" that will bring targeting power to independent game, news, entertainment, and other developers, much like Facebook's social graph.
  • InMobi's user base covers 350 million users in Europe, 200 million in the US, and 350 million in Asia, with revenue growth averaging 75% per year for the past five years.
  • Miip is expected to contribute 50% of emerging mobile transactions, with a parallel boom in mobile money aiding the process.
  • InMobi has made four acquisitions with the help of Softbank Capital and Kleiner, Perkins, Caufield and Byers, and is planning to go public in the near future.
  • The company has about 15 PhDs on its staff, with an average age of 27 and nearly 600 staff members based in Bangalore.
  • InMobi's universe of developer partners now numbers over 40,000, with 60% of its revenues going to these partners.
  • InMobi is currently valued at $1 billion, according to market estimates, and has turned down an offer to be acquired by Google.

Statistics:

  • $215 million: The total amount of venture capital raised by InMobi in four rounds.
  • $500 million: InMobi's annual revenues, making it a profitable company.
  • 250 million: Expected app installations worldwide in 2015.
  • 180 hours: The amount of time consumers spend on their mobile devices per week.
  • 60%: The percentage of revenues generated by InMobi's developer partners.
  • 40,000: The number of InMobi's developer partners, who receive 60% of its revenues.
  • 1,000: The headcount of InMobi, which has remained constant for the past two years.

Sources:

  • "InMobi, the ad firm that wants to change the way you shop" by HT Syndication, published in Hindustan Times.

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