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Intel and Macromedia Team Up to Deliver Interactive Multimedia for the Web

Strategic Insights

— 1 min read

Macromedia's Director 7, a major upgrade to the company's flagship authoring software, now includes Intel's Web Design Effects software to enable developers to create realistic moving effects without the need for large GIF files. This collaboration aims to bring immersive, interactive media to a broad audience, even over low-bandwidth connections.

Key Takeaways:

  • Macromedia's Director 7 now includes Intel's Web Design Effects software, enabling developers to create realistic moving effects without large GIF files.
  • Web Design Effects software takes advantage of the consumer's machine, utilizing today's fast processors to speed up download times.
  • The software allows developers to apply distortion effects, such as ripples in a pond or a waving flag, as well as naturalistic effects like rain, snow, fire, smoke, and clouds.
  • Director 7 has been re-architected for the Web, making it easier for developers to create rich multimedia Web experiences.
  • The new version uses the power of the Pentium II processor to bring rich, interactive Internet multimedia to a broad audience.
  • Macromedia's Director 7 and Shockwave 7, the de facto standard for interactive Web multimedia, are now available along with the Intel Web Design Effects software.

Statistics:

  • Over 30 million successful downloads to date for Shockwave, the de facto standard for interactive Web multimedia.
  • The Director 7 Shockwave Internet Studio is priced at an estimated street price of US $999 on Windows and Macintosh platforms.
  • Registered users of previous versions of Director can upgrade to the Director 7 studio for US $499, or to the standalone version of Director 7 for US $449 (U.S. and Canada).

Sources:

  • PR Newswire, "Intel Software Adds New Visual Animated Effects to Shockwave 7 Content While Minimizing Web Download Times" (Jan. 19, 1998)
  • Macromedia, "Director 7 Shockwave Internet Studio"
  • Intel, "Intel Web Design Effects"
  • Macromedia, "About Director 7 Shockwave Internet Studio"

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