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Semiconductor industry

Intel and Microsoft Unite to Showcase the Benefits of Digital Convergence

Strategic Insights

— 2 min read

Intel Corporation and Microsoft Corp. have launched an integrated campaign to promote the benefits of an emerging digital lifestyle, where various devices are interconnected and consumers experience digital entertainment in new and exciting ways. The campaign, titled "Digital Joy," includes television, print, cinema, and online advertising, as well as "experience zones" that provide consumers with a hands-on opportunity to try Intel and Microsoft's best digital entertainment technology.

As the market for digital devices continues to grow, with estimated consumer purchases of electronics reaching a record $101 billion this year, Intel and Microsoft are demonstrating a joint vision of the new "digital home." The campaign aims to highlight the benefits of this emerging digital lifestyle, where families can use today's high-powered PCs to deliver the ultimate digital entertainment experience.

Key Takeaways:

  • Intel and Microsoft have launched an integrated campaign to promote the benefits of an emerging digital lifestyle, titled "Digital Joy."
  • The campaign includes television, print, cinema, and online advertising, as well as "experience zones" that provide consumers with hands-on access to Intel and Microsoft's best digital entertainment technology.
  • The market for digital devices is growing, with estimated consumer purchases of electronics reaching a record $101 billion this year according to the Consumer Electronics Association's U.S. Consumer Electronics Sales & Forecasts.
  • Intel and Microsoft are demonstrating a joint vision of the new "digital home," where various devices are interconnected and consumers experience digital entertainment in new and exciting ways.
  • The campaign highlights the benefits of digital convergence, where families can use today's high-powered PCs to deliver the ultimate digital entertainment experience.
  • The PC delivers digital content through a simple interface and a remote control, enabling consumers to access and enjoy their rich digital media in one location.
  • Intel and Microsoft are launching a new Web site, www.digitaljoy.com, where consumers can learn more about sharing digital photos with friends and family, staying up to date on favorite TV and radio programs, and digital entertainment technology.
  • Special offers are available on the Web site for the HP Digital Entertainment Center z540 and HP Media Center m1050y Photosmart PC featuring the Intel Pentium 4 processor supporting HT Technology and Microsoft Windows XP Media Center Edition 2005.
  • Consumers can win a new home PC on Nov. 8 by following the clues provided during ABC shows on Tuesday night and logging on to Enhanced TV at ABC.com.

Statistics:

  • Estimated consumer purchases of electronics: $101 billion (Consumer Electronics Association's U.S. Consumer Electronics Sales & Forecasts)
  • Number of experience zones: 38 (located in high-traffic malls in various cities across the U.S.)
  • Number of locations: Chicago, Dallas, Denver, Los Angeles, San Francisco, and Seattle
  • Number of TV ads: Unknown (part of the integrated campaign)
  • Number of special offers: 2 (for the HP Digital Entertainment Center z540 and HP Media Center m1050y Photosmart PC)

Sources:

  • Consumer Electronics Association's U.S. Consumer Electronics Sales & Forecasts
  • Intel Corporation press release
  • Microsoft Corporation press release
  • Deutsch Inc. (advertising agency) press release

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