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Intel and Sony Music Entertainment Launch Mobile Music Video Application

Strategic Insights

— 2 min read

Intel and Sony Music Entertainment have collaborated to create a new application that enables users to access high-quality music videos and Sony Music Entertainment content on powerful cellphones and PDAs powered by Intel applications and cellular processors. The application will be available worldwide in the second quarter, featuring a "splash page" with categories such as What's New, Hot Videos, Interviews, and Legends of Music. Users can select content categories using the handset's navigational buttons or joystick, and view video detail pages that display the name of the artist, song, and customized call to action messages. This application represents the first fruit of the strategic relationship between Intel and Sony Music Entertainment, aiming to set a new standard for mobile wireless video.

Key Takeaways:

  • Intel and Sony Music Entertainment have developed a mobile high-quality music video application for playback on cellphones and PDAs powered by Intel applications and cellular processors.
  • The application will be available to carriers and OEMs worldwide in the second quarter, featuring premium content provided by Sony Music.
  • The application's splash page includes content categories such as What's New, Hot Videos, Interviews, and Legends of Music, accessible through the handset's navigational buttons or joystick.
  • The video detail page displays the artist's name, song name, and a customized call to action message.
  • The application is optimized for Intel's Personal Internet Client Architecture, aiming to deliver a compelling end-user experience.
  • Sony Music Mobile Products Group develops and distributes a broad portfolio of mobile products, applications, and services, including master tones, MIDI ringtones, and mobile video applications.
  • Intel is the world's largest chip maker, also manufacturing computer, networking, and communications products.
  • Sony Music Entertainment Inc. (SMEI) is the number two global music company that produces, manufactures, and distributes recorded music and entertainment in various formats.
  • Emuzed provides advanced multimedia solutions for PCs, Mobile Devices, and Consumer Electronics.

Statistics:

  • The application will be available to carriers and OEMs worldwide in the second quarter.
  • The application will feature premium content provided by Sony Music.
  • The application's splash page includes five content categories.
  • The application's video detail page displays the name of the artist, song, and a customized call to action message.
  • Intel is the world's largest chip maker, with a presence in computer, networking, and communications products.
  • Sony Music Entertainment Inc. (SMEI) is the number two global music company, operating in various formats.

Sources:

  • PRNewswire, "Intel Corporation and Sony Music Entertainment Announce Availability of New Application" (No date provided)
  • Intel Corporation, "Intel and Sony Music Entertainment Launch Mobile Music Video Application" (No date provided)
  • Sony Music Entertainment, "About Sony Music Mobile" (No date provided)
  • Intel Corporation, "About Intel" (No date provided)
  • Sony Music Entertainment, "About Sony Music Entertainment" (No date provided)
  • Emuzed, "About Emuzed" (No date provided)

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