International Conference on Media and Communication Concludes with Global Participation and Insights

The third International Conference on Media and Communication, organized by the Institute of Media and Communication Studies at Bahauddin Zakariya University (BZU) Multan, has concluded successfully with over 100 scholars and researchers from across the globe participating. The two-day event saw the attendance of students and researchers from 35 universities across Pakistan. The conference highlighted the dual role of media in society, emphasizing the responsibility of mainstream media and the need to control the spread of misinformation on social media.

Key Takeaways:

• The conference emphasized the dual role of media in society, with mainstream media playing a responsible part and social media posing a serious concern due to the unchecked spread of misinformation.
• DG PEMRA Operations Punjab, Ikram Barkat, warned about the rising issues of character assassination, harassment, and cybercrimes on social media, stressing the need for societal behavior change to tackle these challenges.
• Dr. Waqar, Adviser to the Federal Tax Ombudsman, highlighted the importance of promoting research culture and institutional self-accountability through effective media practices.
• Prof. Dr. Shahzad Ali, Director of the Institute, urged young media scholars to focus their research on real industry challenges and encouraged South Asian media to shift from emotionalism to promoting social development, poverty eradication, and regional peace.
• Renowned international media scholars presented their research and engaged in dialogue with students on emerging trends in communication.
• Local media professionals shared valuable insights based on their experiences, emphasizing the importance of addressing real industry challenges.

Statistics:

• Over 100 scholars and researchers from across the globe participated in the conference.
• 35 universities from across Pakistan were represented at the event.
• The conference was attended by students and researchers from various universities in Pakistan.

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