Sign in Subscribe
Software

International Developers Opportunities Conference Attracts Record Attendance in São Paulo, Brazil

Strategic Insights

— 1 min read

The inaugural International Developers Opportunities Conference (I DO) in São Paulo, Brazil, concluded its second day with a record attendance of over 200 developers, independent software vendors (ISVs), and members of the academic community, surpassing the first day's numbers. The conference, sponsored by Softex 2000, a public-private initiative to increase the export of Brazilian software, featured presentations from top American officials from Apple Computer, Novell, and Oracle Corp.

Key Takeaways:

  • The I DO Conference attracted a record attendance of over 200 developers, ISVs, and academics, indicating a strong interest in establishing strategic partnerships between Brazilian and American tech companies.
  • Apple, Novell, and Oracle Corp. showcased their commitment to expanding their presence in Brazil, with Apple launching a program of increased activities and Novell seeking to recruit new developers and create solutions for the Brazilian marketplace.
  • The conference highlighted the growing importance of the Brazilian software market, with Softex 2000 aiming to increase worldwide export of Brazilian software and ASSESPRO, the Brazilian Software Publishers Association, playing a key role in promoting Brazilian software companies.
  • Key companies participating in the conference included Microsoft, Hewlett-Packard, Lotus Development, SCO, IBM, DEC, and Itautec, showcasing the extensive interest in the Brazilian technology market.
  • The conference also emphasized the opportunities for collaboration between Brazilian and American tech companies, with Oracle Corp.'s Amadeu Lamounier stating that the company aims to have Brazilian ISVs localize and add value to Oracle's leading products.

Statistics:

  • Over 200 developers, ISVs, and academics attended the I DO Conference, surpassing the first day's numbers.
  • Apple launched a program of increased activities in Brazil, pledging support to the Softex 2000 program and seeking to establish relationships with ISVs.
  • Novell is actively seeking to increase its stake in Brazil and throughout Latin America, aiming to recruit new developers and create solutions for the Brazilian marketplace.
  • Oracle Corp. has grown its local business in Brazil to $40 million in 1994 and is committed to supporting the Softex 2000 program and promoting the Business Alliance Program.

Sources:

  • Business Wire, "Inaugural International Developers Opportunities Conference Successfully Completes Second Day" (November 29, 1994)
  • Business Wire, "International Developers Opportunities Conference Attracts Record Attendance in São Paulo, Brazil" (November 29, 1994)
  • Softex 2000 and the I DO Conference Contact: The Kaminer Group David A. Kaminer (011 55 547 3187)

Read more