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InterVideo Partners with China MobileSoft to Enhance Smart Phones with Advanced Multimedia Capabilities

Strategic Insights

— 1 min read

In a bid to boost the entertainment features of smart phones, InterVideo, a leading provider of DVD software, has partnered with China MobileSoft (CMS) to integrate its iMobi(TM) multimedia codec technologies into CMS's upcoming Linux smart phone embedded software designs. This partnership aims to provide OEMs and ODMs with a comprehensive solution for enhancing their smart phones with robust entertainment features, making video and audio playback on mobile devices a seamless experience for consumers. The integration of InterVideo's patented video codec algorithm will enable consumers to record and playback high-quality, jitter-free video clips with ease.

Key Takeaways:

  • InterVideo's iMobi(TM) video and audio codec technologies have been selected by China MobileSoft for its upcoming Linux smart phone embedded software designs.
  • The partnership aims to provide OEMs and ODMs with a complete solution for enhancing their smart phones with robust entertainment features.
  • InterVideo's patented video codec algorithm allows for the recording and playback of high-quality, jitter-free video clips.
  • The Chinese mobile phone market is the largest in the world, with the Chinese purchasing 130 million handsets in 2004, a 15.8 percent increase from 2003.
  • IDC predicts that the market for mobile handsets will grow from sales of 92 million in 2004 to more than 400 million by 2009.
  • Jiping Wang, CEO of China MobileSoft, stated that the combination of CMS's Linux mobile phone design and InterVideo's innovative multimedia solution will help OEMs and ODMs differentiate their products while speeding time to market.
  • Steve Ro, president and CEO of InterVideo, credits the engineers at both companies for collaborating to make this exciting new product design a reality.
  • China MobileSoft currently has 10 licensees shipping CMS software on more than 30 phone models in China.

Statistics:

  • 130 million mobile handsets were purchased in China in 2004, a 15.8 percent increase from 2003 (IDC).
  • The market for mobile handsets is expected to grow from sales of 92 million in 2004 to more than 400 million by 2009 (IDC).
  • InterVideo's iMobi(TM) multimedia codec technologies will be integrated into CMS's upcoming Linux smart phone embedded software designs.

Sources:

  • "InterVideo Partners with China MobileSoft to Enhance Smart Phones with Advanced Multimedia Capabilities" (Business Wire, Jan. 3, 2006).
  • "China MobileSoft" (Business Wire, Jan. 3, 2006).
  • "About InterVideo, Inc." (InterVideo, Inc.).
  • "International Data Corporation (IDC)" (International Data Corporation).

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