Sign in Subscribe
Social media

Investigating Journalism: Uncovering the Use of Virtual Masks on Social Media in Armenia

Strategic Insights

— 1 min read

Researchers from Yerevan State University have conducted a study on the use of virtual masks, or fake profiles and altered identities, by users on social media networks in Armenia. The goal of the study was to reveal the reasons behind this behavior and its cultural context. The research involved a statistical analysis of popular social media networks in Armenia, as well as semi-structured interviews with 400 users.

Key Takeaways:

  • The study found that 35% of users prefer anonymity when following others on social media, and 24% of men and 11% of women admit to posting false information.
  • Men are more inclined than women to create fake accounts and manipulate information to avoid social repercussions, with 26% of men and 12% of women altering their online appearance to enhance attractiveness.
  • Anonymity plays a significant role in expressing controversial opinions, particularly in political discussions on social media.
  • The study highlights the diverse approaches to virtual communication on social media, with users constructing their online personas to achieve specific communicative goals.
  • The research suggests that virtual masks in Armenia reflect both cultural attitudes and broader global digital communication trends.

Statistics:

  • 35% of users prefer anonymity when following others on social media.
  • 24% of men and 11% of women admit to posting false information.
  • 26% of men and 12% of women alter their online appearance to enhance attractiveness.
  • 400 users were interviewed as part of the study.

Sources:

  • "Virtual Masks" and Online Identity: The Use of Fake Profiles in Armenian Social Media Communication. Journalism and Media, 2025,6(2):49.
  • NewsRx. Reports from Yerevan State University Describe Recent Advances in Journalism ("Virtual Masks" and Online Identity: The Use of Fake Profiles in Armenian Social Media Communication). Politics & Government Week. July 10, 2025; p 376.

Note: The citation for this news report is: NewsRx. Reports from Yerevan State University Describe Recent Advances in Journalism ("Virtual Masks" and Online Identity: The Use of Fake Profiles in Armenian Social Media Communication). Politics & Government Week. July 10, 2025; p 376.

Read more