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Festivals

ITC Master Chef Creations Relaunches Jashn-E-Gosht Mutton Festival with Metro... In Dino Partnership

Strategic Insights

— 1 min read

ITC Master Chef Creations has relaunched its 45-day gourmet mutton festival, Jashn-E-Gosht, which is now live on food delivery platforms Swiggy and Zomato in five Indian metros. The festival, running from July 1 to August 15, features a menu that draws from India's regional culinary diversity, with dishes such as Bengal's slow-cooked Kosha Mangsho and Punjab's comforting Rogan Josh. To drive awareness and cultural relevance, the brand has partnered with the upcoming Bollywood film Metro... In Dino as its "Official Gourmet Food Partner." This collaboration aims to position ITC's premium food delivery experience as part of modern, urban storytelling, targeting audiences who value both cinematic narratives and curated dining.

Key Takeaways:

  • ITC Master Chef Creations has relaunched its 45-day gourmet mutton festival, Jashn-E-Gosht, available on food delivery platforms in five Indian metros.
  • The festival's menu features hyperlocal mutton recipes, including Bengal's slow-cooked Kosha Mangsho and Punjab's comforting Rogan Josh.
  • The brand has partnered with the upcoming Bollywood film Metro... In Dino as its "Official Gourmet Food Partner" to drive awareness and cultural relevance.
  • The partnership aims to position ITC's premium food delivery experience as part of modern, urban storytelling, targeting audiences who value both cinematic narratives and curated dining.
  • The campaign marks ITC's continued strategy of building its Master Chef Creations line through direct-to-consumer channels and high-engagement partnerships.
  • Rohit Bhalla, Vice President & Business Head, ITC Foods -- Tech, expressed the brand's commitment to delivering dishes that resonate culinary integrity and turn everyday dining into something memorable.

Statistics:

  • The Jashn-E-Gosht festival will run from July 1 to August 15.
  • The festival is live on food delivery platforms Swiggy and Zomato in Bengaluru, Hyderabad, Chennai, Mumbai, and Pune.
  • ITC has partnered with the upcoming Bollywood film Metro... In Dino as its "Official Gourmet Food Partner."
  • The film Metro... In Dino is scheduled for release on July 4.
  • ITC aims to deliver not just authentic Indian mutton dishes but also elevate everyday dining into a celebration through a gourmet lens.

Sources:

  • BrandWagon Online
  • IE Online Media Services Pvt. Ltd.

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