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Transportation equipment industry

Jaguar Sales Soar in the US Market

Strategic Insights

— 1 min read

Jaguar sales have reached new heights in the US, with over 4,000 vehicles sold in April, nearly doubling the number sold in the same month in 1999. This significant increase is attributed to the company's successful efforts in raising its profile in the American market, led by the popular S-Type model assembled at Castle Bromwich in Birmingham. Last year, Jaguar broke sales records worldwide, selling over 35,000 cars in the US, a 56% increase from the previous year.

Key Takeaways:

  • Jaguar's US sales reached 4,024 vehicles in April, nearly double the number sold in April 1999.
  • The S-Type model, assembled at Castle Bromwich in Birmingham, has been particularly successful in the US market.
  • Last year, Jaguar sold over 35,000 cars in the US, a 56% increase from 1998.
  • Ford, the parent company of Jaguar, reported a 12.1% rise in US sales to 372,719 units in April, surpassing analysts' expectations of a 6% increase.
  • Land Rover, another subsidiary of Ford, reported a 1.9% decline in April sales to 2,059 units.
  • Ford has agreed to buy Land Rover from BMW, pending completion of the deal.
  • US-based auto-supplier Delphi Automotive Systems, BMW, and Renault of France are co-developing a range of new vehicles using solid-oxide fuel cells as auxiliary electric power.
  • The co-development agreement aims to offer vehicles with more electrical and electronic features that can operate with the engine off, potentially reducing emissions.

Statistics:

  • Jaguar's US sales in April 1999: 2,011 vehicles
  • Jaguar's US sales in April 2000: 4,024 vehicles
  • Increase in Jaguar's US sales from 1998-1999: 56%
  • Ford's overall US sales in April 2000: 372,719 units
  • Increase in Ford's US sales from April 1999: 12.1%
  • Total truck sales, including heavy trucks, in the US: 215,899 units
  • Increase in total truck sales from April 1999: 9.9%

Sources:

  • "Jaguar Sales Soar in the US", [no publication date]
  • Ford press release, April 2000
  • "Fuel Cell Technology to Power BMW and Renault", Paris, April 2000, [no publication date]
  • Delphi Automotive Systems press release, April 2000
  • Land Rover sales figures, April 2000
  • Ford agreement to buy Land Rover from BMW, [no publication date]

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