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Jameson Teams Up with Major League Soccer for Summer of Soccer Celebration

Strategic Insights

— 2 min read

Jameson Irish Whiskey has officially become the Official Whiskey of Major League Soccer (MLS), marking a significant partnership that combines the world's No. 1 Irish whiskey with the excitement of professional soccer. To celebrate, Jameson has created a limited-edition cocktail kit, the Jameson Irish Goal Soccer Cocktail Kit, and introduced a new cocktail recipe, the Jameson Irish Goal, inspired by the iconic Jameson Ginger & Lime. The partnership is set to bring a unique blend of Irish hospitality and soccer culture to fans throughout the summer.

Key Takeaways:

  • Jameson has become the Official Whiskey of Major League Soccer (MLS) in partnership with Pernod Ricard USA.
  • The duo is teaming up to celebrate the summer of soccer with a new cocktail recipe, the Jameson Irish Goal, and a limited-edition cocktail kit.
  • The Jameson Irish Goal Soccer Cocktail Kit includes Jameson Original, Tajin Clasico Seasoning, ginger ale, dehydrated limes, soccer ball ice cube molds, and a Jameson foam soccer ball.
  • The kit is designed to deliver a memorable unboxing experience for soccer fans and bring the spirit of Irish hospitality to the stands or to game-day celebrations.
  • Jameson is committed to bringing people together through common bonds and shared passions, such as soccer.
  • The partnership with MLS aims to elevate the fan experience with unique activations and memorable unboxing experiences.
  • Valeria Catterini, Senior Director of Marketing, Jameson Irish Whiskey, stated that Jameson is excited to celebrate the summer of soccer at the MLS All-Star Game and give fans the opportunity to enjoy Jameson wherever they will be watching the match.
  • Jen Cramer, MLS Executive Vice President of Partnership Marketing, said that MLS is always looking for ways to elevate the fan experience, and partnering with Jameson to create a custom cocktail brings that to life.

Statistics:

  • According to Jameson, the Jameson Irish Goal is a spin on the iconic Jameson Ginger & Lime.
  • The Jameson Irish Goal Soccer Cocktail Kit is a limited-edition, all-in-one ticket to stirring, pouring, and scoring big.
  • The kit includes a Jameson foam soccer ball and soccer ball ice cube molds to enhance the fan experience.
  • The partnership between Jameson and MLS marks a significant milestone for both brands, combining their strengths in Irish hospitality and professional soccer culture.
  • The Jameson Irish Goal Soccer Cocktail Kit is designed to deliver a memorable unboxing experience for soccer fans.

Sources:

  • Jameson (Exact phrase: "Jameson has issued the following news release")
  • Jameson ( Exact phrase: "Senior Director of Marketing, Jameson Irish Whiskey at Pernod Ricard USA" )

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