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JetBlue and MasterCard Team Up to Reward Customers with a Free Touchdown

Strategic Insights

— 1 min read

In a collaborative effort with MasterCard, JetBlue Airways has pledged to refund select one-way and roundtrip flight purchases made on November 1 or 2, 2010, using a MasterCard card to customers traveling from select New York metro airports. This promotion is designed to reward customers who book flights on JetBlue's website and travel between December 1 and 31, 2010. "We are excited to partner with MasterCard to bring this fun promotion to New York's passionate fans," said Robin Hayes, chief commercial officer for JetBlue Airways. Throughout the football season, all JetBlue travelers can enjoy bonus legroom and up to 14 free, live channels of DIRECTV's NFL SUNDAY TICKET on personal seatback screens.

Key Takeaways:

  • JetBlue Airways will refund select one-way and roundtrip flight purchases made on November 1 or 2, 2010, using a MasterCard card to customers traveling from LaGuardia, Newark, or John F. Kennedy airports.
  • The promotion is valid for flights booked on JetBlue's website and traveled between December 1 and 31, 2010.
  • Customers can enjoy bonus legroom with JetBlue, featuring up to 14 free, live channels of DIRECTV's NFL SUNDAY TICKET on personal seatback screens.
  • The airline's award-winning customer service and in-flight experience offers all-leather seating and the most legroom in coach of any U.S. airline.
  • Customers can also enjoy more free live entertainment with 36 channels of DIRECTV programming and more than 100 channels of XM Satellite Radio.

Statistics:

  • The promotion is valid for flights booked on JetBlue's website and traveled between December 1 and 31, 2010.
  • Customers can enjoy up to 14 free, live channels of DIRECTV's NFL SUNDAY TICKET on personal seatback screens during the football season.
  • JetBlue offers the most legroom in coach of any U.S. airline.
  • The airline's in-flight entertainment package includes 36 channels of DIRECTV programming and more than 100 channels of XM Satellite Radio.

Sources:

  • (a) "MasterCard and JetBlue Team Up to Reward Customers." [No date provided]
  • (b) "JetBlue Airways Offers More Legroom in Coach." [No date provided]
  • (c) "JetBlue Adds DIRECTV's NFL SUNDAY TICKET to In-Flight Entertainment Lineup." [No date provided]
  • "JetBlue Airways and MasterCard Reward Football Fans." Entertainment Newsweekly via VerticalNews.com, 2010.

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