Jiangbei District's Revitalization: Turning Environmental Pain Points into Highlights of Development

Jiangbei District, situated on the north bank of the confluence of the Jialing and Yangtze Rivers, has made remarkable strides in revitalizing its riverfront and surrounding areas. The once-challenged environment has transformed into a thriving hub of commercial activity and ecotourism. The district's comprehensive "Two Rivers and Four Banks" governance and improvement project has been a cornerstone in achieving this transformation. By leveraging cutting-edge technologies like digital twins, virtual reality, and holographic imaging, Jiangbei District has created the Sichuan-Jiang River Shipping Culture Park, a world-class theme park that showcases the rich history and development of the Sichuan-Jiang River shipping industry. The park attracts a large number of tourists and locals alike, creating a vibrant atmosphere in the area.

Key Takeaways:

• The Sichuan-Jiang River Shipping Culture Park uses innovative technologies to present the history and development of the Sichuan-Jiang River shipping industry, attracting a large number of tourists.
• The Jiangbei District government has transformed environmental pain points into highlights of development by rebuilding and revamping riverfront areas, improving water quality, and creating new public spaces.
• The 'Three Parks and Two Bays' project has been instrumental in turning the riverfront into a vibrant area, with the construction of 50 kilometers of walking and cycling paths, 79 river access channels, 9 landscape platforms, and other amenities.
• The Sandongqiao Folk Customs Street has remained a popular destination for dining and entertainment, with bookings often requiring reservations two days in advance.
• The Jiangbei Riverside Park has become a major public space node, offering stunning views of the Chaotianmen and Hongyadong scenic spots, as well as the Jiangbeizui light show and Chongqing drone light show.
• The "community river chief workstation" has been established to improve the effectiveness of integrated development between ecological governance and ecological economy.
• The workstation has successfully rescued over 50 tourists in distress and injured, helped find lost children over 500 times, and accepted over 10,000 consultations from the public.

Statistics:

• 34.43 million domestic and overseas tourists visited Jiangbei District in the first half of this year, a year-on-year increase of 10.25%.
• 52,000 inbound tourists visited Jiangbei District, a surge of 84.01% year-on-year.
• Total tourist spending reached 19.89 billion yuan, a year-on-year increase of 37.07%.
• The 'Three Parks and Two Bays' project has resulted in the construction of over 50 kilometers of walking and cycling paths, 79 river access channels, 9 landscape platforms, and other amenities.

Sources:

• https://www.cq.gov.cn/ywdt/zwhd/qxdt/202508/t20250821_14921471.html