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Joint Diffusion/Netscape Server Solution Provides Real-Time Notification for NationsBank Customers

Strategic Insights

— 1 min read

NationsBank has selected the Diffusion Server as the "event notification" mechanism for its NationsBank Direct(SM) transaction and information network. This will enable customers to receive real-time proactive notification when critical incoming payments are received, important outgoing payments are made, and key account balances are updated. The Diffusion Server technology will be implemented on NationsBank Direct later this year, allowing customers to use their Web browsers to designate certain critical account events and information they wish to be informed about, and the way they want to be notified.

Key Takeaways:

  • NationsBank has partnered with Diffusion, Inc. to implement the Diffusion Server technology on its NationsBank Direct(SM) transaction and information network, providing real-time notification for customers.
  • The Diffusion Server will enable customers to receive proactive notification via e-mail, fax, pager, telephone, and file transfer when critical events occur, such as incoming payments, outgoing payments, and account balance updates.
  • The technology will be implemented on NationsBank Direct later this year, allowing customers to customize their notification preferences through their Web browsers.
  • Current Diffusion customers include NationsBank, SmithKline Beecham, GTE, Princeton University, Diamond Multimedia, and Ascend Communications.
  • Diffusion, Inc. is a software company founded in 1995 to develop and market automated customer relationship management systems.

Statistics:

  • $315 billion in assets: the total assets of NationsBank Corporation.
  • 1997: the year NationsBank introduced NationsBank Direct(SM) to enable customers to manage their financial activity over the Internet.
  • 1997: the year Diffusion, Inc. signed an agreement with Netscape to distribute Diffusion technology through its worldwide channels.
  • 1995: the year Diffusion, Inc. was founded to develop and market automated customer relationship management systems.
  • 321 Castro Street, Mountain View, CA 94041: the location of Diffusion, Inc.

Sources:

  • "MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Aug. 3, 1998--"
  • http://www.diffusion.com (Diffusion Web site)

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