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Publishing industry

K-III Communications Corporation Expands Apartment Guide Publishing Business through Acquisition

Strategic Insights

— 1 min read

K-III Communications Corporation, through its subsidiary Haas Publishing Companies, Inc., has completed the acquisition of the Apartment Shoppers Guides, the Apartment Shoppers Updates, and the Personal Service Line in Washington D.C., Baltimore, and Detroit from The Adler Group. This strategic move increases Haas's penetration to 50 markets throughout the United States, solidifying its position as one of the nation's largest publishers of apartment rental guides.

Key Takeaways:

  • K-III Communications Corporation, through Haas Publishing Companies, Inc., has acquired Apartment Shoppers Guides, Apartment Shoppers Updates, and Personal Service Line in Washington D.C., Baltimore, and Detroit from The Adler Group.
  • The acquisition increases Haas's penetration to 50 markets throughout the United States, expanding its presence in the nation's apartment rental business.
  • The Adler Group will continue to operate its other publications, including Corridor Real Estate Journal, Tri-State Real Estate Journal, and New Homes Monthly.
  • The apartment rental business is one of the largest service industries in the nation, with over 30 million potential renters vying for $90 billion worth of available apartments each year.
  • Advertising in highly-targeted publications like the Apartment Guide has become the most efficient way for building managers to reach potential renters in a sophisticated marketing environment.
  • Haas Publishing Companies, Inc. is part of the Information Group of K-III Communications Corporation, a diversified education, media, and information company.

Statistics:

  • The apartment rental business involves over 30 million potential renters.
  • The total value of available apartments each year is $90 billion.
  • Haas Publishing Companies, Inc. publishes pocket-sized, glossy guides in 50 markets.
  • The company's Apartment Guide publications are distributed free to consumers through major retail locations, supermarkets, convenience store chains, and drug store chains.
  • K-III Communications Corporation's subsidiary, Haas Publishing Companies, Inc., is one of the nation's largest publishers of apartment rental guides.

Sources:

  • K-III Communications Corporation press release, March 15, 1995
  • Haas Publishing Companies, Inc. and Adler Group business deal announcement
  • Industry statistics and estimates

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