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Lagos State Signage Agency Denies Interfering with Outdoor Advertising

Strategic Insights

— 1 min read

The Lagos State Signage and Advertisement Agency has dismissed a trending audio claiming that it has mandated outdoor advertisement companies in the state to reject campaign adverts from opposition parties. The agency's managing director, Adedamola Docemo, described the audio as a "staged conversation" and a "blatant lie." The audio, which has garnered almost 50,000 views, was posted by a Twitter user, alleging that an outdoor advertisement company had refused to display the Labour Party's billboard in Aiyetoro, Epe area of the state.

Key Takeaways:

  • The Lagos State Signage and Advertisement Agency has denied interfering with outdoor advertising, stating that it only issues permits for regulated billboard structures.
  • The agency clarified that the Advertising Regulatory Council of Nigeria (ARCON) is responsible for regulating advertising contents, not LASAA.
  • The agency's managing director, Adedamola Docemo, stated that outdoor advertisement agencies have the discretion to display or reject campaign adverts.
  • The audio in question was described as a "petty conversation" and a "staged conversation" by the agency.
  • The agency has dismissed accusations from the state's opposition party, Peoples Democratic Party (PDP), specifically Mr Olajide Adediran, of "data-saferedirecturl="tml and pulling down his campaign billboards and posters as false.

Statistics:

  • The audio in question has garnered almost 50,000 views on Twitter.
  • The Lagos State general election in 2023 will feature 14 candidates, including the APC's Babajide Sanwo-Olu and the PDP's Olajide Adediran.
  • The audio's caption claimed that it was the reason why no billboard in Lagos State was advertising any political party except APC.

Sources:

  • Lagos State Signage and Advertisement Agency (Twitter post)

("LASAA: Audio describing us as mandating our advertisers not to ads any political party apart from APC is a blatant lie #LASAA")

  • Lagos State Signage and Advertisement Agency (Twitter post)

("It is a petty conversation. ARCON, the responsible regulator can stop any unethical or obscene advertisement from being displayed")

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