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Semiconductor industry

Landor Associates to Keynote Interwoven's "Innovate" Seminar Series

Strategic Insights

— 1 min read

Renowned branding and design consultancy Landor Associates will join forces with Adobe Systems and Intel Corp. to present the "Innovate" seminar series, a worldwide tour and seminar series designed to address challenges in launching brands, products, and packaging in global markets. This unique collaboration combines technologies and best practices from the three industry leaders to provide a novel approach to marketing challenges. The solution leverages Interwoven's leadership in digital asset management and Marketing Content Management, integrated with Adobe's creative tools and document services, and powered by Intel's lowest total cost of ownership architecture.

Key Takeaways:

  • The "Innovate" seminar series will feature a keynote address by world-renowned branding and design consultancy Landor Associates, a subsidiary of the WPP Group plc.
  • The solution combines technologies and best practices from Adobe, Intel, and Interwoven to address marketing challenges.
  • Interwoven's leadership in digital asset management and Marketing Content Management, paired with Adobe's creative tools and document services, powered by Intel's architecture, delivers a unique value proposition.
  • The collaboration aims to address challenges associated with launching brands, products, and packaging in global markets quickly and efficiently.
  • The market faces high expectations for rapid brand launches and high-quality marketing materials.
  • Companies like Air France, Citibank, Ford, General Electric, Jones Day, Pfizer, Procter & Gamble, and Yamaha leverage Interwoven's ECM platform for complete, end-to-end content management.

Statistics:

  • Adobe's revenue in its last fiscal year exceeded $1.2 billion.
  • Interwoven's ECM platform is used by over 2,800 organizations worldwide.
  • The Interwoven ECM platform integrates the six pillars of content management: collaboration, e-mail management, document management, Web content management, digital asset management, and records management.

Sources:

  • [Landor Associates] is the world's most accomplished and internationally recognized branding and design consultancy.
  • Adobe Systems: "http://www.adobe.com/"
  • Intel Corp.: "http://www.intel.com/pressroom"
  • Interwoven, Inc.: "http://www.interwoven.com/"

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