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Publishing industry

Last Man Standing: A Unique Contest for a Unique TV

Strategic Insights

— 1 min read

In a unique marketing campaign, Hifi House, a leading retailer of high-end home entertainment systems, has joined forces with Philadelphia magazine and Sony Corp. to create a once-in-a-lifetime contest. The Last Man Standing endurance marathon will take place on April 28, 2004, in the Rotunda at the Shops at Liberty Place in Philadelphia, where 20 contestants will compete to see who can stand with their hand on the Sony 70" XBR(R) Grand Wega, a $7,500 high-definition flat-panel LCD television, for the longest period of time. The contest is being held to promote Philadelphia Magazine's Design Home 2004 exhibition, a showcase of the hottest home design and technology trends.

Key Takeaways:

  • The Last Man Standing contest is a unique endurance marathon where 20 contestants will compete to see who can stand with their hand on the Sony 70" XBR(R) Grand Wega for the longest period of time.
  • The contest is being held to promote Philadelphia Magazine's Design Home 2004 exhibition, a showcase of the hottest home design and technology trends.
  • The exhibition, which benefits the non-profit organization MANNA, will feature a 7,500-square-foot Georgian Manor home with superior construction, luxurious interior decoration, and state-of-the-art technology.
  • The Sony 70" XBR(R) Grand Wega is a $7,500 high-definition flat-panel LCD television with unrivaled features, including "Cinema Black," fully digital tuning, and a proprietary WEGA Engine(TM) System.
  • The contest will take place on April 28, 2004, in the Rotunda at the Shops at Liberty Place in Philadelphia, and contestants can register online at http://www.hifihousegroup.com/ and http://www.phillymag.com/.

Statistics:

  • The Sony 70" XBR(R) Grand Wega costs $7,500.
  • The contest will feature 20 contestants competing for the Sony 70" XBR(R) Grand Wega.
  • The exhibition, Design Home 2004, will be held from May 1st through May 24th, Thursdays through Mondays.
  • The exhibition will be located in the Water Mill Community, on 35 unspoiled acres, on the edge of Springton Lake, in Media, Pa.
  • The charity partner for the exhibition is MANNA, a non-profit organization that delivers nourishment to people living with HIV/AIDS.

Sources:

  • Hifi House Group. (n.d.). Hifi House Group.

http://www.hifihousegroup.com/

  • Philadelphia magazine. (n.d.). Philadelphia magazine.

http://www.phillymag.com/

  • Sony Corp. (n.d.). Sony Corp.
  • MANNA. (n.d.). MANNA.

http://www.mannapa.org/

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