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Computer industry

Latin American PC Sales Surge in Q3 1999, Driven by Mexico

Strategic Insights

— 1 min read

The sale of personal computers in Latin America experienced a significant boost in the third quarter of 1999, with a 40% increase compared to the same period in 1998. This growth was predominantly fueled by a sustained demand from Mexico, where sales skyrocketed by 87%. Brazil and Argentina also saw notable gains, with sales increasing by 19% and 16% respectively. The good sales in Mexico were attributed to innovative distribution channels, and the alliance between Telmex and Prodigy with computer assemblers, offering internet access and hardware/software acquisition.

Key Takeaways:

  • Sales of personal computers in Latin America increased by 40% in Q3 1999 compared to the same period in 1998.
  • Mexico accounted for 433,000 units sold, with a growth of 87% year-over-year.
  • Brazil registered sales of 351,000 units, up 19% from the previous year.
  • Argentina saw sales of 136,000 units, an increase of 16% from Q3 1998.
  • Compaq led the Latin American market in 1999 Q3 with 305,100 units sold.
  • Aer, IBM, and HP followed closely, with sales of 118,200, 103,700, and 71,300 units respectively.
  • Compaq led the servers segment with 10,200 units sold, while IBM led in sales value with US$95.9mil and a 28.2% share.

Statistics:

  • 1.3 million personal computers were sold in Latin America in Q3 1999.
  • Sales in Mexico grew by 87% year-over-year, with 433,000 units sold.
  • Brazil registered sales of 351,000 units, a 19% increase from the previous period.
  • Argentina saw a 16% increase in sales, with 136,000 units sold.
  • Compaq led the market with 305,100 units sold in Q3 1999.
  • Acer, IBM, and HP sold 118,200, 103,700, and 71,300 units respectively.
  • 38,000 servers were sold in Latin America in Q3, with 32% sold in Brazil.
  • Compaq led the servers segment with 10,200 units sold.
  • IBM led in sales value with US$95.9mil, a 28.2% market share.

Sources:

  • Dataquest (Gartner Group)
  • Gazeta Mercantil (Dec 22, 1999)
  • SABI (South American Business Information)
  • COMTEX (http://www.comtexnews.com)

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