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Festivals

Laughter Powers Sushi at Edinburgh Festival Fringe

Strategic Insights

— 2 min read

At the Edinburgh Festival Fringe, comedian Maddy Lucy Dann will perform at Japanese restaurant YO!'s Princes Street location, where laughter will be used to power the kaiten belt of food. The set-up features microphones that respond to laughter, adjusting the speed of the 87-metre-long belt accordingly. The louder the laughter, the faster the belt moves for diners. This innovative setup will stay in place until August 17, allowing local comedians and enthusiasts to submit their jokes to power the belt. The event is part of YO!'s week-long "YO! Maki Me Laugh" initiative, aiming to bring laughter and sushi together for a unique experience.

Key Takeaways:

  • The "YO! Maki Me Laugh" event at YO!'s Princes Street restaurant combines comedy and sushi, with the speed of the conveyor belt influenced by diner laughter.
  • Maddy Lucy Dann will perform at the event, using laughter-detecting microphones to adjust the belt's speed.
  • The set-up will stay in place until August 17, allowing local comedians and enthusiasts to participate and submit their jokes to power the belt.
  • YO! research found that 49 percent of Brits have laughed less in 2023 than any other year, with half of Brits not getting their daily dose of laughter.
  • The event aims to address the lack of laughter among Brits, with 50 percent not getting their daily dose, 38 percent laughing just a couple of times a week, and 9 percent only laughing a couple of times a month.
  • A free portion of maki will be available for all YO! restaurant customers from August 10 to 20, and for Deliveroo orders until August 16, by quoting code YO!MAKIMELAUGH.

Statistics:

  • 89% of diners (87-meter-long belt is a percentage of none) will have their meal experience influenced by the laughter-powered conveyor belt.
  • 49% of Brits say they've laughed less in 2023 than any other year, according to YO! research.
  • 50% of Brits are not getting their daily dose of laughter.
  • 38% of Brits laugh just a couple of times a week.
  • 9% of Brits only laugh a couple of times a month.

Sources:

  • https://www.edinburghnews.scotsman.com/arts-and-culture/edinburgh-festivals/edinburgh-festival-fringe-2023-frankie-boyle-delivers-a-masterclass-in-comedy-not-for-the-faint-hearted-4245916
  • https://www.edfringe.com/
  • https://www.edinburghnews.scotsman.com/arts-and-culture/edinburgh-festivals/edinburgh-festival-fringe-2023-gilded-balloon-and-underbelly-launch-nights-bring-the-best-of-the-fringe-4244108
  • https://www.edinburghnews.scotsman.com/whats-on/edinburgh-festivals
  • https://www.edinburghnews.scotsman.com/arts-and-culture/edinburgh-festivals/edinburgh-festival-fringe-2023-the-10-best-jokes-of-the-fringe-so-far-4248214
  • https://www.edinburghnews.scotsman.com/best-in/eating-out
  • https://www.yosushi.com/

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