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Launch of Habitrol.com: A Web-Based Smoking Cessation Program

Strategic Insights

— 1 min read

Mediconsult.com, a leading provider of consumer health marketing, in partnership with Novartis Consumer Health Canada Inc., has launched Habitrol.com, a comprehensive web-based program designed to help smokers quit. The cutting-edge platform offers a tailored, phased approach to smoking cessation, combining education, support, and medical information to aid visitors in their journey to a smoke-free life.

Key Takeaways:

  • Habitrol.com is the first web-based program of its kind to provide a step-by-step approach to smoking cessation, including education, support, and medical information.
  • The program is highly interactive, featuring a "buddy system," self-testing tools, and email support to address the specific needs of each visitor.
  • Over two-thirds of Canadian smokers planning to quit preferred a combination of medication and information/advice on how to quit, highlighting the demand for effective smoking cessation tools.
  • The program is available in Canada and combines a three-stage transdermal nicotine patch with web-based support tools, including the Habitrol Road to Success website, a toll-free support line, and educational materials.
  • Habitrol.com collects experiences, information, and feedback from registered users to continually enhance the content and services of the program.

Statistics:

  • Almost two-thirds (64%) of Canadian smokers planning to quit preferred a combination of medication and information/advice on how to quit (Source: Canadian Cancer Society).
  • The Habitrol Stop Smoking System combines a three-stage transdermal nicotine patch with integrated support tools, including the web-based Habitrol Road to Success program and a toll-free support line.
  • Over 450,000 visitors access Mediconsult.com's award-winning website each month, containing current, reliable information on over 50 medical conditions (Source: Mediconsult.com).
  • The Canadian Cancer Society recognized the growing impact of web-based smoking cessation programs in helping to break the habit.

Sources:

  • Habitrol.com launch announcement, June 15, 1998.
  • Mediconsult.com website, http://www.mediconsult.com/www.mediconsult.com.
  • Canadian Cancer Society, cited in Habitrol.com launch announcement.
  • Novartis Consumer Health Canada, Inc. press release, 1998.

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