Real estate industry

Leader Realty Selects Lasso Data Systems CRM for Sales and Marketing Efforts

Strategic Insights

Sep 9, 2010 — 1 min read

Leader Realty, a Memphis, Tennessee-based real estate brokerage agency, has chosen Lasso Data Systems' CRM (Customer Relationship Management) system for its sales and marketing efforts. The agency, which represents two highly respected home builders in the mid-south, Leader Five Star Homes and Regency Homebuilders, aims to leverage technology to serve its buyers and homebuilders. The Lasso CRM system will capture prospect contact details and home buying preferences, guide the sales team to nurture and communicate with each prospect, and manage assignment of inventory, pricing, and purchase contracts.

Key Takeaways:

Leader Realty, a full-service real estate brokerage agency, selected Lasso Data Systems' CRM system to enhance its sales and marketing efforts.
The agency represents two homebuilders, Leader Five Star Homes and Regency Homebuilders, with a history of building homes with enduring quality and craftsmanship.
Eddie Scruggs, Leader's Managing Broker/Partner, stated that Lasso is the leader in CRM for residential construction and will help guide their sales team to nurture and communicate with each prospect.
The Lasso CRM system will manage prospect contact details, home buying preferences, assignment of inventory, pricing, and purchase contracts.
The agency aims to leverage technology to serve its buyers and homebuilders, using Lasso to streamline its customer service and increase conversion ratios and efficiencies.

Statistics:

Leader Realty represents two homebuilders, Regency Homebuilders and Leader Five Star Homes, with over 50 years of successful experience.
Lasso Data Systems has deployed its CRM system on over 1,200 projects globally.
The company's CRM software manages potential homebuyers online from interest list to occupancy, including marketing, sales, inventory, and contract management.

Sources:

[1] "Leader Realty Selects Lasso Data Systems CRM" (September 10, 2010), retrieved from
[2] Lasso Data Systems website, retrieved from

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