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Leo Burnett Wins Grand Prix and Inaugural Glass Lion Awards

Strategic Insights

— 1 min read

Leo Burnett's Toronto, London, and Chicago offices took home the Grand Prix in the PR category and the inaugural Glass Lion for their Always "#LikeAGirl" campaign at the 2015 Cannes Lions Media, PR, Outdoor, Glass, and Creative Effectiveness Awards. The campaign, which aimed to redefine the phrase "#LikeAGirl" and show that it's a positive and empowering term, sparked a global cultural movement. The agency's Beirut office also won a Glass Lion for its "Vote For Us. We'll Vote For You" campaign for KAFA.

Key Takeaways:

  • Leo Burnett won the Grand Prix in the PR category and the inaugural Glass Lion for their Always "#LikeAGirl" campaign, which ran globally and sparked a cultural movement.
  • The campaign, which aimed to redefine the phrase "#LikeAGirl", won a total of 5 Lions, including a Gold Lion for Use of Digital Content, a Silver Lion for Brand Voice, and a Bronze Lion for Fast Moving Consumer Goods.
  • Leo Burnett Beirut also won a Glass Lion for its "Vote For Us. We'll Vote For You" campaign for KAFA.
  • Judy John, CEO and CCO of Leo Burnett Canada, credit the team's hard work and dedication for the win, saying that the campaign "changed the conversation about young women and girls".
  • Mark Tutssel, Global CCO of Leo Burnett Worldwide, credited the collaboration between Leo Burnett's offices in Toronto, London, and Chicago, as well as MSL and Starcom, for bringing the campaign to life.

Statistics:

  • Leo Burnett won a total of 22 Lions across the Media, PR, Outdoor, Glass, and Creative Effectiveness categories.
  • The agency's "#LikeAGirl" campaign won 5 Lions, including a Grand Prix and a Gold Lion.
  • Leo Burnett Worldwide has been ranked number one in "New World Thinking" by The Gunn Report for the past six years.
  • The agency has over 8,000 employees and operates in 85 offices globally.
  • Leo Burnett has worked with over 100 of the world's most valued brands, including Coca-Cola, P&G, and Samsung.

Sources:

  • PR Newswire - "Leo Burnett Wins Grand Prix at Media, PR, Outdoor, Glass and Creative Effectiveness Lions Awards"
  • Leo Burnett Worldwide's website - "About"
  • The Gunn Report - "New World Thinking"
  • Advertising Age - "2015 A-List"

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