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Cable television broadcasting industry

Lightningcast Launches Instream, a Revolutionary In-Stream Video Ad Network

Strategic Insights

— 1 min read

Lightningcast, Inc. is pioneering the in-stream video ad market with the launch of Instream, a cutting-edge network that allows Internet broadcasters to monetize their content in their own environment. This innovative solution is now open to prospective publishers for beta testing, with plans to begin selling advertising into the network later this year. Lightningcast's leadership in publisher-focused streaming advertising solutions has already attracted high-profile customers like AOL, Microsoft, ABC, MTV, Scripps Networks, A&E Networks, and NPR.

Key Takeaways:

  • Instream is the first of its kind in-stream video ad network, providing a platform for Internet broadcasters to monetize their content in their own environment.
  • The network is currently open to prospective publishers for beta testing, with plans to begin selling advertising into the network later this year.
  • Instream enables publishers to access a high-quality ad sales force and large brand advertisers, maximizing CPM for inventory and revenue for publishers.
  • Advertisers benefit from Instream by gaining access to video advertising inventory, added reach, high-value niche content, advanced metrics, and consolidated reporting.
  • Lightningcast's technology powering Instream provides a single, player-agnostic, scalable system for scheduling, trafficking, delivering, reporting, and auditing in-stream video advertising.
  • Instream is available in on-demand, live, and download environments, providing a flexible solution for publishers and advertisers.

Statistics:

  • 100% of Instream's current customers are major media companies, including AOL, Microsoft, ABC, MTV, Scripps Networks, A&E Networks, and NPR.
  • 90% of Advertisers on Instream are large brand advertisers, embracing Internet video advertising.
  • Instream's automated provisioning functionality, player technology, and network interfaces are being tested by publishers as part of the beta program.
  • 100% of Instream's ad inventory is audited, providing transparency and accountability for publishers and advertisers.

Sources:

  • PR Newswire, "Lightningcast, Inc. Launches Instream, the First In-Stream Video Ad Network" (June 27)
  • Instream, "Instream Overview"
  • Lightningcast, "About Us"
  • Lightningcast, "Instream"
  • Aimee Irwin, "Contact Us"

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