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Cable television broadcasting industry

Lightningcast Unveils Next-Generation Live Stream Advertising Management System

Strategic Insights

— 1 min read

Lightningcast, the leader in broadband video advertising insertion technology, has announced its next-generation Live Stream Advertising Management System. This system seamlessly and dynamically inserts targeted, audited video ads into real-time broadband video content. Developed with input from existing customers, including AOL, Microsoft, ABC, and MTV, the new system addresses the growing needs of Internet broadcasters.

Key Takeaways:

  • Lightningcast has been inserting ads into live streams since 1999 and is the established leader in in-stream broadband video advertising insertion technology for on-demand, live, and downloaded content.
  • The Live Stream Advertising Management System is a fully managed content and ad replacement solution for live video streams that leverages the best of television and the Internet.
  • The system supports synchronized web elements with the streamed ad, server-side and client-side ad insertion, and an auditing method that provides continuous audience data throughout a live stream.
  • Existing customers include AOL, Microsoft, ABC, MTV, Scripps Networks, A&E Networks, and NPR.
  • Lightningcast developed the next-generation live ad insertion technology to address the growing needs of Internet broadcasters now and in the future.
  • Tom MacIsaac, CEO of Lightningcast, stated that the new system addresses the needs of media companies looking to live Internet broadcasts to draw large audiences.
  • The system allows for dynamic advertising, targeting, auditing, and interactivity, and is expected to strengthen Lightningcast's lead in the live stream ad insertion market.

Statistics:

  • Lightningcast has been inserting ads into live streams since 1999.
  • The Live Stream Advertising Management System supports synchronized web elements with the streamed ad.
  • The system can perform server-side and client-side ad insertion.
  • The auditing method provides continuous audience data throughout a live stream.
  • Lightningcast's current customers include AOL, Microsoft, ABC, MTV, Scripps Networks, A&E Networks, and NPR.

Sources:

  • PRNewswire, "Lightningcast Unveils Next-Generation Live Stream Advertising Management System"
  • Lightningcast, "Live Stream Management System"
  • Lightningcast, "About Lightningcast"
  • Contact: Aimee Irwin, +1-202-481-1301, ext. 221, airwin@lightningcast.com
  • Lightningcast, http://www.lightningcast.com/

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