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Entertainment industry

Lingerie Bowl 2004 Secures PartyPoker.com as Title Sponsor and AIDS ReSearch Alliance of America as Charity Partner

Strategic Insights

— 1 min read

The first annual Lingerie Bowl 2004 has made significant strides in its efforts to produce a provocative and entertaining event. The organization has secured PartyPoker.com, the world's largest poker room, as its title sponsor, and the AIDS ReSearch Alliance of America as its charity partner. This partnership is expected to amplify the event's appeal, especially considering PartyPoker.com's aggressive marketing tactics. The event, which features a lingerie runway show and a seven-on-seven, full-contact "tackle" football game, is set to take place during halftime festivities of Super Bowl XXXVIII on February 1, 2004.

Key Takeaways:

  • The Lingerie Bowl 2004 has secured PartyPoker.com, the world's largest poker room, as its title sponsor, further emphasizing the event's uniqueness and appeal.
  • The AIDS ReSearch Alliance of America has been named as the charity partner, bringing attention to the importance of AIDS/HIV research and awareness.
  • The event features a lingerie runway show, a full-contact football game, and renowned participants such as Angie Everhart and Nikki Ziering.
  • ESPN Sports Network will broadcast the event, bringing it to a wider audience.
  • The event aims to capitalize on the growing demand for alternative and provocative content in the global entertainment marketplace.

Statistics:

  • Over 1 million poker players have been served by PartyPoker.com since its launch in 2001.
  • PartyPoker.com has at least 30,000 simultaneous players on 5,000+ tables at any given time.
  • The AIDS ReSearch Alliance of America has been a leader in AIDS/HIV research, working to identify effective treatments and a cure for the epidemic.
  • The event will feature models/actresses Angie Everhart and Nikki Ziering as team quarterbacks, along with notable coaches Lawrence Taylor and Eric Dickerson.

Sources:

  • PR Newswire
  • AIDS ReSearch Alliance of America (http://www.aidsresearch.org/)
  • PartyPoker.com (http://www.partypoker.com/)
  • Lingerie Bowl 2004 (http://www.lingeriebowl.com/)

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