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Financial services

Los Angeles Federal Credit Union Partners with Cetera Financial Institutions for Wealth Management Services

Strategic Insights

— 1 min read

Los Angeles Federal Credit Union, with over 89 years of history and $160m in assets under administration, has partnered with Cetera Financial Institutions to enhance its member-focused investment services program, LAFCU Wealth Management. This move follows the credit union's decision to transition from CUSO Financial Services, an LPL Financial company. The partnership aims to provide a modernized experience with improved resources to help members achieve their financial goals. LAFCU President/CEO Anthony Cuevas emphasized the importance of an enhanced member experience in choosing Cetera as their new financial services partner.

Key Takeaways:

  • Los Angeles Federal Credit Union (LAFCU) has affiliated with Cetera Financial Institutions, expanding its wealth management services.
  • The partnership brings approximately $160m in assets under administration from CUSO Financial Services, an LPL Financial company.
  • LAFCU Wealth Management now benefits from Cetera's expertise in understanding credit union-specific needs and prioritizing member requirements.
  • Two experienced advisors, Steven Liang and John Herrera, join Cetera as part of the LAFCU Wealth Management team.
  • LAFCU has over 75,000 members across the Greater Los Angeles Metropolitan area.
  • Cetera Financial Institutions supports over 450 banks and credit unions through its investment programs.
  • Cetera Financial Institutions boasts a 99% retention rate for its network as of October 31, 2024.

Statistics:

  • LAFCU has over $160m in assets under administration.
  • As of March 31, 2025, Cetera manages $554bn in assets under administration and $246bn in assets under management.
  • Cetera Financial Institutions has a 99% retention rate for all institutions in its network as of October 31, 2024.
  • The partnership RTN maintains over 89 years of history, supporting more than 75,000 members across the Greater Los Angeles Metropolitan area.
  • Cetera Financial Institutions supports the investment programs of over 450 banks and credit unions.

Sources:

  • "BANKING AND CREDIT NEWS-June 13, 2025-Los Angeles Federal Credit Union with USD 160m in AUA Moves from LPL's CFS to Cetera (C)2025 M2 COMMUNICATIONS http://www.m2.co.uk"

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