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Lowe's Launches Earn Your Sunday Campaign to Motivate NFL Fans to Complete Home Projects

Strategic Insights

— 2 min read

The Lowe's Earn Your Sunday campaign is a new initiative aimed at motivating NFL fans to power through their home projects during the week, so Sundays can be reserved for football, family, and relaxation without interruption. The campaign, launched in partnership with the NFL, features dynamic playmakers such as Saquon Barkley, Justin Jefferson, Christian McCaffrey, C.J. Stroud, and Dak Prescott, who will inspire homeowners to connect the pride of a completed home project with the thrill of a hard-fought win on the field. The campaign will debut on national television, digital, and social media platforms, and will also include an in-person activation at select NFL stadiums and Lowe's stores across the country.

Key Takeaways:

  • The Lowe's Earn Your Sunday campaign is a new initiative aimed at motivating NFL fans to complete home projects during the week, so Sundays can be reserved for football, family, and relaxation without interruption.
  • The campaign features dynamic playmakers such as Saquon Barkley, Justin Jefferson, Christian McCaffrey, C.J. Stroud, and Dak Prescott, who will inspire homeowners to connect the pride of a completed home project with the thrill of a hard-fought win on the field.
  • The campaign will debut on national television, digital, and social media platforms, and will also include an in-person activation at select NFL stadiums and Lowe's stores across the country.
  • Lowe's will be reminding fans to earn their Sundays through new advertising creative and in-store promotions, with the goal of connecting with homeowners of all ages in a way that celebrates both their love of the game and the pride they take in their homes.
  • The Earn Your Sunday Tour, an experience exclusive to MyLowe's Rewards members, will make stops at Lowe's store locations and stadiums in select markets hosting NBC Sunday Night Football games throughout the season.
  • The campaign will include interactive experiences, such as testing one's skills on EA SPORTS Madden NFL 26 and unique photo opportunities, all within a high-energy atmosphere that embodies the excitement of competition and the spirit of gameday.
  • Jen Wilson, Lowe's senior vice president and chief marketing officer, emphasized the importance of the partnership with the NFL, stating that it allows Lowe's to connect with homeowners of all ages in a way that celebrates both their love of the game and the pride they take in their homes.

Statistics:

  • Lowe's has been the official home improvement partner of the NFL for the 7th consecutive year.
  • The campaign will debut on national television, digital, and social media platforms on Thursday, September 4, and will continue airing throughout the NFL season.
  • The Earn Your Sunday Tour will make stops at Lowe's store locations and stadiums in select markets hosting NBC Sunday Night Football games throughout the season.
  • The campaign will include an in-person activation at select NFL stadiums and Lowe's stores across the country.

Sources:

  • Marketing Weekly News
  • News Reporter-Staff News Editor
  • Lowe's Companies Inc.
  • NFL
  • EA SPORTS

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