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LuLu Exchange and LuLu Money Partner with Argentine Football Association

Strategic Insights

— 2 min read

LuLu Exchange, a leading cross-border payments provider in Qatar, UAE, Oman, Bahrain, and Kuwait, and LuLu Money, its flagship remittance app, have partnered with the Argentine Football Association (AFA) to become their Regional Fintech Partners. This partnership is part of a larger global agreement through which various entities under LuLu Financial Holdings, across 10 countries, will become official AFA partners. LuLu Forex, a leading foreign exchange provider, and LuLu Finserv, the group's microlending and financial services arm, will represent the brand in India, while LuLu Money will take on the partnership role in Malaysia, the Philippines, and Singapore.

The partnership, which initially runs through mid-2026, was officially unveiled at an event in Dubai, attended by Argentina's World Cup-winning coach Lionel Scaloni, senior LuLu Financial Holdings leadership, and AFA executives. Over the next 12 months, customers of various LuLuFin entities can look forward to a range of exciting campaigns and fan-centric activations, including contests and promotions offering exclusive prizes.

Key Takeaways:

  • LuLu Exchange and LuLu Money have partnered with the Argentine Football Association (AFA) to become Regional Fintech Partners.
  • The partnership is part of a larger global agreement through which various entities under LuLu Financial Holdings, across 10 countries, will become official AFA partners.
  • LuLu Forex and LuLu Finserv will represent the brand in India, while LuLu Money will take on the partnership role in Malaysia, the Philippines, and Singapore.
  • The partnership initially runs through mid-2026.
  • Customers of various LuLuFin entities can expect exciting campaigns and fan-centric activations, including contests and promotions offering exclusive prizes.
  • Adeeb Ahamed, founder and managing director of LuLu Financial Holdings, stated that the partnership celebrate the shared spirit of LuLuFin customers and Argentine football fans.
  • Claudio Tapia, president of the AFA, expressed delight at having LuLuFin as new regional sponsor for the Middle East, APAC, and India.
  • Leandro Petersen, commercial and marketing director of AFA, highlighted the strategic territories where LuLuFin will support the Argentine National Team.

Statistics:

  • LuLu Financial Holdings operates across 10 countries.
  • The partnership will run for 2 years, until mid-2026.
  • There are over 380 customer engagement centres of LuLu Financial Holdings across various countries.
  • Customers can participate in contests and promotions offering exclusive prizes, such as match tickets, official AFA merchandise, and meet-and-greet experiences with players.

Sources:

  • [LuLu Exchange and LuLu Money partner with Argentine Football Association (AFA) as Regional Fintech Partners](https://www.google.com/url?q=https://www.gulf-times.com/business/588377-lulu-exchange-and-lulu-money-partner-with-argentine-football-association-afa-as-regional-fintech-partners&sa=D&source=editors&ust=DTLAIJA11B2C0)
  • [LuLu Financial Holdings, AFA announce partnership](https://www.google.com/url?q=https://www.omanobserver.net/business/lu-lu-financial-holdings-afa-announce-partnership&sa=D&source=editors&ust=DTLAIJA11B2C0)
  • [Argentina's World Cup-winning coach Lionel Scaloni attends LuLu Finserv's anniversary event](https://www.google.com/url?q=https://www.khaleejtimes.com//lifestyle/face-time/argentina-s-world-cup-winning-coach-lionel-scaloni-attends-lu-lu-finserv-s-anniversary-event&sa=D&source=editors&ust=DTLAIJA11B2C0)

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