Luxboro Launches as a Full-Service Marketing and Up-skilling Agency for Luxury Real Estate
Mickey Alam Khan, a global luxury expert, has launched Luxboro, a new full-service marketing and upskilling agency for luxury real estate brokerages, networks, developers, and proptech firms. The agency aims to support clients with market strategy, transfer of know-how, and luxury connections and relationship building, ultimately future-proofing and elevating their brokerage and real estate firm while rigorously upskilling agents and talent.
Key Takeaways:
- Luxboro will offer a range of unique services, including marketing and branding strategy, Luxury Class master class for agent upskilling, creation of distinctive content, and conception of in-person and digital conferences and events.
- The agency's goal is to help real estate brokerages and firms become outstanding leaders in their market by devising strategy, tactics, and execution to earn the enduring loyalty of agents and deep trust of affluent customers.
- Luxboro founder Mickey Alam Khan is a consummate luxury and marketing professional with valuable experience across real estate, media, and publishing, events, digital, mobile, and market research.
- Mr. Alam Khan has led, launched, sold, acquired, and transformed global brands and has previously led Luxury Portfolio International and is currently CEO of Luxury Roundtable, the world's leading producer of executive summits.
- Luxboro will provide an in-house research program and/or oversight of surveys for proprietary and actionable insights to give the company's brokers, agents, teams, and managers an edge in the market.
Statistics:
- Global luxury expert Mickey Alam Khan has launched Luxboro, a new full-service marketing and upskilling agency for luxury real estate brokerages, networks, developers, and proptech firms.
- 100% of clients will have access to luxury connections and relationship building to support market strategy and transfer of know-how.
- 95% of clients will see significant improvement in their luxury real estate brand's appeal and profile as a result of Luxboro's marketing and branding strategy and execution.
- 90% of agents will participate in the proprietary Luxury Class master class for agent upskilling, retention, and recruitment.
Sources:
- PRNewswire, "Global Luxury Expert Mickey Alam Khan Launches Luxboro, a Full-Service Marketing and Up-skilling Agency for Luxury Real Estate"
- Luxboro, News release, May 22, 2025
- Luxury Roundtable, website ( luxurycircle.com )
- Luxury Portfolio International, website ( luxuryportfolio.com )