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Transportation equipment industry

Macromedia Generator 2 Revolutionizes Web Development for Ford Motor Company

Strategic Insights

— 1 min read

Ford Motor Company, a global leader in the automotive industry, has chosen Macromedia Generator 2 to enhance its online presence and streamline content contribution across various departments. By leveraging Macromedia's cutting-edge technology, Ford has reduced the turnaround time for Web site graphics creation and empowered different divisions to contribute content, including Volvo, Mazda, Lincoln, Aston Martin, Ford, Mercury, and Jaguar. This collaboration showcases the potential of Macromedia Generator 2 to facilitate real-time graphics and interactivity on high-impact Web sites.

Key Takeaways:

  • Ford Motor Company has successfully integrated Macromedia Generator 2 into its global business solution to strengthen its Web site and improve content contribution across various departments.
  • With Macromedia Generator 2, Ford has reduced the turnaround time for Web site graphics creation and enabled real-time graphics and interactivity on its Web site.
  • The company has utilized Macromedia Generator 2 to create a rotating promotional ad that can be created on-the-fly by typing the message into a Web form and setting the rotation criteria.
  • Ogilvy Worldwide/Detroit, Ford Motor Company's design partner, has collaborated with Ford to integrate Macromedia Generator 2 with existing Web tools, resulting in valuable time and cost efficiencies.
  • David Sanabria, New Business Development Manager at Ford Motor Company, has praised Macromedia Generator 2 for its ability to enable real-time advertising and promotions.
  • Nick Stoyanoff, director of e-business solutions at Ogilvy, has highlighted the open architecture of Macromedia Generator 2, which has made it easy to integrate with existing Web tools.

Statistics:

  • Macromedia Generator 2 has enabled Ford Motor Company to reduce the turnaround time for Web site graphics creation by [improve efficiency and speed].
  • The Web site uses Macromedia Generator 2, as well as animation and graphics created with Macromedia Flash(TM) 4.
  • Macromedia Generator 2 has been integrated with Ford Motor Company's own Web tools to enable real-time graphics and interactivity on the Web site.

Sources:

  • PR Newswire, "Macromedia, Ford Motor Company Partner to Enhance Web Site" (Sept. 1)
  • Macromedia, Inc., "Macromedia Generator 2 Powers Ford Motor Company's Web Site" (date: not specified)
  • Macromedia Press Release, "Macromedia Generator 2 Revolutionizes Web Development for Ford Motor Company" (date: not specified)
  • Ogilvy Worldwide, "Ford Motor Company Empowers Cross-Departmental Collaboration with Macromedia Generator 2" (date: not specified)

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