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Automobile industry

Magneti Marelli Unveils Advanced Technologies at NAIAS and CES

Strategic Insights

— 1 min read

Magneti Marelli made a strong presence at the North American International Auto Show (NAIAS) in Detroit and the Consumer Electronics Show (CES) in Las Vegas, showcasing its cutting-edge technologies in various areas of automotive innovation. The company demonstrated its capabilities in infotainment, telematics, and display systems, as well as its expertise in automotive lighting and powertrain technologies.

Key Takeaways:

  • Magneti Marelli exhibited its technologies at two major American events: NAIAS in Detroit and CES in Las Vegas.
  • The company showcased its advanced infotainment, telematics, and display systems, including the GENIVI platform and a large screen connected infotainment concept.
  • Magneti Marelli demonstrated its expertise in automotive lighting, including new laser technologies and a light matrix that adapts to road conditions.
  • The company presented its latest powertrain technologies, including strategic components and systems for hybrid-electric propulsion.
  • Magneti Marelli supplied headlamps for top models of Mercedes-Benz, BMW, and Audi, and its technologies were also featured in the new Alfa Romeo 4C Spider, Jeep Renegade, and Fiat 500X.
  • The company's design expertise was showcased in the instrument panels, infotainment systems, and suspension systems of various vehicles.
  • Magneti Marelli's technologies were characterized by features such as lower energy consumption, excellent visibility, and higher display speed.

Statistics:

  • 10+ vehicles showcased Magneti Marelli's technologies at NAIAS, including the Mercedes-Benz GLE Coupe, BMW 6 Series, and Audi Q7.
  • 25-Watt Xenon headlamps were featured in the Fiat 500X, offering lower energy consumption while ensuring excellent visibility.
  • The GENIVI platform was exhibited as a state-of-the-art infotainment and navigation solution.
  • The company showcased its latest powertrain technologies, including strategic components and systems for hybrid-electric propulsion.
  • 20+ automotive lighting systems were demonstrated, including new laser technologies and a light matrix that adapts to road conditions.

Sources:

  • "Magneti Marelli at the North American International Auto Show (NAIAS) 2015 in Detroit and the Consumer Electronics Show (CES) 2015 in Las Vegas" (Source: Magneti Marelli)
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