Sign in Subscribe
Financial services

Magnite Partners with REMAX to Accelerate Growth of Commerce Media Business

Strategic Insights

— 1 min read

Magnite, the largest independent sell-side advertising company, has announced a partnership with REMAX, one of the world's leading franchisors of real estate brokerage services. The partnership aims to accelerate the growth of REMAX's commerce media business by leveraging Magnite's curation tools and proprietary first-party homebuyer data. This collaboration enables advertisers to target high-intent home buyers with precision and efficiency, marking a significant innovation in the real estate and advertising industries.

Key Takeaways:

  • REMAX has selected Magnite as its partner to accelerate the growth of its commerce media business, making it the first real estate franchisor brand to launch a commerce media network.
  • The partnership enables REMAX to monetize its onsite digital inventory and activate its first-party home buyer data offsite via curated audience packages, creating new opportunities for brands to reach high-intent home buyers.
  • Leveraging Magnite's curation tools, REMAX will enrich media supply with its proprietary first-party homebuyer data, and package premium audience segments based on critical attributes such as income level, age, and homebuying stage.
  • Advertisers and agencies will benefit from precise targeting and streamlined programmatic workflows, allowing them to activate REMAX data against Magnite's premium inventory.
  • The REMAX audience segments reflect real-time home buyer intent signals that matter most to categories like mortgage lending, insurance, home goods, financial services, and more.

Statistics:

  • REMAX Media Network spans digital and offline activations across the U.S. and Canada, launched in December 2024.
  • Magnite's platforms drive performance and efficiency for buyers and sellers alike, executing billions of advertising transactions each month.
  • The partnership aims to maximize the value of the REMAX brand's rich home buyer data while giving advertisers the ability to reach these audiences wherever they are.

Sources:

  • Globe NEWSWIRE, "Magnite (NASDAQ: MGNI) Announces Partnership with REMAX to Accelerate Growth of Commerce Media Business" (2025)
  • Purpose Worldwide, "Magnite and REMAX Partnership Revolutionizes Real Estate and Advertising Industries" (2025)
  • Magnite, "About Us" (No date provided)

Read more