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Information services

Mainstream Online Revolutionizes Job Search and Career Advancement

Strategic Insights

— 2 min read

Mainstream Online, a Microsoft Network (MSN) content aggregator, has announced the launch of its five superstores on August 24, 1995, amidst the Windows 95 launch. These superstores are designed to cater to the needs of job seekers, employees seeking career advancement, human resource professionals, employers, and entrepreneurs. The Mainstream Career Center, Mainstream HR Center, Mainstream Personal Development Center, Mainstream Learning Center, and Mainstream Entrepreneur Center offer unparalleled information and services, making job search and career advancement more efficient and accessible.

Key Takeaways:

  • Mainstream Online's five superstores are launched on August 24, 1995, with Microsoft's Windows 95 launch, providing easy access to comprehensive information and services for job seekers, employees, HR professionals, employers, and entrepreneurs.
  • The Mainstream Career Center, Mainstream HR Center, Mainstream Personal Development Center, Mainstream Learning Center, and Mainstream Entrepreneur Center are the five superstores offering unprecedented information and services.
  • Partnerships with over 40 business partners, including Manpower, TRW, Pinkerton Services Group, University of Phoenix, and Entrepreneur Magazine, provide quick and convenient access to a comprehensive selection of information and services.
  • The International Business Brokers Association aims to list international business brokerage opportunities on Mainstream Online, making it easier for entrepreneurs to find opportunities worldwide.
  • The Magellan Group expects a 30% business increase due to its partnership with Mainstream Online's Personal Development Center on the MSN.
  • Pinkerton Security & Investigation Services views Mainstream Online as a new opportunity for growth, targeting small businesses and key decision-makers worldwide.
  • The International Franchising Association (IFA) features its "Franchising On-Line" for entrepreneurs, providing information about franchising and its comprehensive "Franchise Opportunities Guide."
  • DataTech Software offers a one-stop concept for job listings, employment, and financial products, including automated job searches and resume programs.
  • Career Communications, Inc., provides a 24-hour job hotline telephone directory with numbers from across the United States.
  • Ornel Publishing has created the Internet Job Finder, directing users to the best Internet and commercial on-line service job centers.
  • CAPCO: The Capability Corp., has created the JOBQUEST division, providing consumer-oriented services through MSN, including programs to help job seekers determine transferable skills and potential employers.

Statistics:

  • Mainstream Online superstores are launched on August 24, 1995.
  • Over 40 business partners are involved in Mainstream's superstores, including Manpower, TRW, and Pinkerton Services Group.
  • The International Franchising Association's "Franchising On-Line" aims to cover 40% of all retail sales, or about $800 billion.
  • DataTech Software provides access to the Federal Government and private sector job listings.
  • Ornel Publishing's Internet Job Finder directs users to the best Internet and commercial on-line service job centers.
  • Mainstream Online's career assessment and counseling services aim to help job seekers and entrepreneurs make informed decisions about their career and business growth.

Sources:

  • Mainstream Online report, Monday, September 4, 1995, Available at http://www2.infoseek.com or Microsoft Network http://www.msn.com
  • FMI: 408 982-4450 or 910 256 0336. e-mail: pub009@ix.netcom.com
  • Mainstream Online article, Monday, August 24, 1995.

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