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Major League Volleyball Unifies Professional Women's Volleyball League in the United States

Strategic Insights

— 1 min read

In a groundbreaking announcement, the Pro Volleyball Federation (PVF) and Major League Volleyball (MLV) have merged to form a single, united league that will revolutionize professional women's volleyball in the United States. The newly unified league, branded as MLV, is poised to elevate the sport to new heights, bringing together top athletes, innovative business models, and cutting-edge technology.

The unified league will feature eight teams, including Atlanta, Columbus, Dallas, Grand Rapids, Indianapolis, Omaha, Orlando, and San Diego, with plans to expand to two more franchises in Washington DC and Northern California in 2027. MLV has already made significant strides in its first two seasons, with outstanding digital engagement, over 80 million social impressions, nearly one million total engagements, and over 250,000 social followers. Attendance has also reached more than 750,000, with 45 nationally-televised matches, including an inaugural All-Star Match that drew a peak viewership of 445,000 on CBS network television.

Key Takeaways:

  • The unified league, MLV, is the longest-running professional women's volleyball league in the United States, with a business model inspired by major sports leagues.
  • The league features eight teams, including Atlanta, Columbus, Dallas, Grand Rapids, Indianapolis, Omaha, Orlando, and San Diego, with plans to expand to two more franchises in Washington DC and Northern California in 2027.
  • MLV has achieved significant digital engagement, with over 80 million social impressions, nearly one million total engagements, and over 250,000 social followers.
  • Attendance has reached more than 750,000, with 45 nationally-televised matches, including an inaugural All-Star Match that drew a peak viewership of 445,000 on CBS network television.
  • The league has several exciting next steps planned, including season schedules, team ownership announcements, special events, and more.
  • BofA Securities acted as exclusive financial advisor to Pro Volleyball Federation.

Statistics:

  • Over 80 million social impressions
  • Nearly one million total engagements
  • Over 250,000 social followers
  • Attendance exceeds 750,000
  • 45 nationally-televised matches
  • Peak viewership of 445,000 for the inaugural All-Star Match on CBS network television

Sources:

  • Source: Major League Volleyball
  • Pro Volleyball Federation
  • BofA Securities

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