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Malaysia Airlines Expands Online Travel Insurance to Malaysians, Singaporeans, and Australians

Strategic Insights

— 1 min read

Malaysia Airlines (MAS) has made it easier for air travellers to purchase travel insurance online by opening up MHinsure to Malaysians, Singaporeans, and Australians. The national carrier aims to see over 70% growth in premium sales by the end of next year. With the launch of MHinsure in Malaysia last year, about 25% of Malaysia Airlines passengers have already purchased the insurance online. Now, travellers can buy MHinsure on the airline's website, malaysiaairlines.com, with options to purchase the insurance with their air ticket or proceed directly to the MHinsure section.

Key Takeaways:

  • MAS plans to expand MHinsure to other markets in the near future after achieving over 70% growth in premium sales by the end of next year.
  • Since the launch of MHinsure in Malaysia last year, about 25% of Malaysia Airlines passengers have bought the travel insurance online.
  • The basic plan rate for domestic travel starts from RM15 (US$4.42), while international destinations cost RM40 (US$11.80) for a five-day trip.
  • MHinsure offers 24-hour Emergency Medical and Travel Assistance, in addition to basic coverage for medical expenses, cancellations, baggage losses, delays, and other travel disruptions.
  • The airline has seen a 40% increase in monthly website visitors and a significant growth in internet sales from 30,000 to 150,000 bookings compared to last year.
  • MHinsure is designed to provide quality and extensive coverage at an affordable price, with a comprehensive 24-hour worldwide assistance.

Statistics:

  • 70% growth in premium sales expected by the end of next year.
  • 25% of Malaysia Airlines passengers have purchased MHinsure online since its launch in Malaysia last year.
  • Basic plan rate starts from US$4.42 for domestic travel and US$11.80 for international destinations for a five-day trip.
  • 40% increase in monthly website visitors.
  • 150,000 internet sales bookings compared to 30,000 last year.

Sources:

  • Malaysia Airlines press statement, Asia Pulse, Nov 23.
  • BERNAMA-OANA, Nov 23.

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