Sign in Subscribe
Tourism

Malaysia Introduces Concert and Events Incentive to Boost Music and Hospitality Industries

Strategic Insights

— 1 min read

The Communications Minister in Malaysia has launched the Concert and Events in Malaysia Incentive (CEMI) to revitalize the local music and hospitality industries. The programme aims to attract high-quality international shows to the country while stimulating the live entertainment industry. The initiative will provide financial incentives to event organisers who meet specific criteria, such as economic impact, increased tourism potential, and incorporation of local content. Applications for the programme will be open from May 15 to July 10 this year.

Key Takeaways:

  • The Concert and Events in Malaysia Incentive (CEMI) is a new programme launched by the Communications Minister to revitalize the local music and hospitality industries.
  • The programme will provide financial incentives to event organisers who meet specific criteria, including economic impact, increased tourism potential, and incorporation of local content.
  • Applications for the programme will be open from May 15 to July 10 this year.
  • The programme will offer rebates of up to RM1.5 million to international event organisers who allocate at least 20 per cent of their event budget to local spending and ensure that 30 per cent of their workforce is made up of Malaysians.
  • The government has allocated an initial RM10 million for the CEMI rebate programme.
  • Event organisers are required to comply with the programme's guidelines and incorporate local content into their events.
  • The programme aims to stimulate the live entertainment industry while ensuring that international events contribute meaningfully to the local economy and cultural landscape.

Statistics:

  • The programme will be open for applications from May 15 to July 10 this year.
  • The government has allocated an initial RM10 million for the CEMI rebate programme.
  • International event organisers are eligible to receive rebates of up to RM1.5 million.
  • 20 per cent of an event budget must be allocated to local spending.
  • 30 per cent of an event's workforce must be comprised of Malaysians.

Sources:

  • Communications Minister Datuk Fahmi Fadzil, speaking at the ministry's weekly press conference
  • Government announcement on April 18
  • The government's website for application guidelines and requirements

Read more