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Managed Care Organizations Leverage Physicians' Online for Enhanced Communications with Physicians

Strategic Insights

— 1 min read

Physicians' Online, Inc., a New York-based company, has announced that two of the country's largest managed care organizations, Humana Inc. and the Mid Atlantic Medical Services, Inc. (MAMSI), will utilize its online service to enhance communications with affiliated physicians. The managed care centers on Physicians' Online will provide two-way communications and information sharing between the MCOs and their physicians. This strategic move aims to eliminate barriers to communication and facilitate the exchange of valuable information between the parties.

Key Takeaways:

  • Humana Inc., a for-profit managed care company, serves over 1.9 million customers and will launch its Managed Care Center on Physicians' Online to communicate with over 27,000 affiliated physicians in 20 markets.
  • The Mid Atlantic Medical Services, Inc. (MAMSI) will also create its own Managed Care Center on Physicians' Online to connect with its network of over 18,000 physicians serving over 1.4 million people.
  • Physicians' Online will provide the managed care centers with resources such as guidelines, formularies, disease management programs, provider directories, patient education programs, and newsletters.
  • Physicians will be able to interact online with MCOs via surveys, question and answer sessions, and e-mail.
  • The partnership with Pfizer, Inc. will support the development and implementation of each center.
  • Physicians' Online offers its members free, unlimited access to diagnostic, treatment, and educational tools, including MEDLINE, AIDSLINE, CANCERLIT, Physicians GenRx, Prescribing Decision Support Tools, and drug interaction programs.

Statistics:

  • Humana Inc. serves over 1.9 million customers.
  • The Mid Atlantic Medical Services, Inc. (MAMSI) serves over 1.4 million people.
  • Humana Inc. will launch its center to communicate with over 27,000 affiliated physicians in 20 markets.
  • MAMSI will connect with its network of over 18,000 physicians.
  • In 1994, Humana was ranked the sixth largest Health Maintenance Organization in the United States.

Sources:

  • PRNewswire, "Physicians' Online, Inc. Announces Managed Care Centers" (August 7, 1995)
  • Physicians' Online, Inc. press release, "Physicians' Online Announces Management Plans" (August 7, 1995)

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