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Manugistics Powers CPG3, a Web-Based Supply Chain Solution for Food and Consumer Product Manufacturers and Retailers

Strategic Insights

— 2 min read

Manugistics Group, Inc., a leading provider of intelligent supply chain solutions, has announced that it will power CPG3, a new Web-based supply chain solution launching by Advantage Sales & Marketing LLC. CPG3's capabilities will be targeted at the over 3,000 manufacturer clients served by Advantage, a North American sales and marketing agency dedicated to the consumer packaged goods marketplace. The solution will utilize Manugistics NetWORKS eBusiness solutions to offer customer service, vendor managed inventory (VMI), collaborative planning, forecasting and replenishment (CPFR), and transportation logistics capabilities to food and consumer product manufacturers and retailers.

Key Takeaways:

  • CPG3 will be a hosted, outsourced eSupply Chain solution utilizing Manugistics NetWORKS eBusiness solutions to offer customer service, VMI, CPFR, and transportation logistics capabilities to food and consumer product manufacturers and retailers.
  • The solution will target the over 3,000 manufacturer clients served by Advantage Sales & Marketing LLC, a North American sales and marketing agency dedicated to the consumer packaged goods marketplace.
  • Consumer product leader Unilever Home & Personal Care (Unilever HPC) has committed to anchoring CPG3, with a targeted pilot release later this year.
  • Unilever HPC expects CPG3's Web-based supply chain management capabilities to help propel the company into the technological forefront of the industry.
  • CPG3 will enable client manufacturers and their retail customers to share demand forecasts, promotions, inventory replenishment plans, production schedules, materials requisitions, design plans, and transportation requirements in a Web-based environment.
  • The solution is expected to improve trading partner collaboration, leading to sales growth, increased market responsiveness, and reduced inventories and costs.
  • Manugistics' NetWORKS eBusiness solutions will include customer service, VMI, CPFR, and transportation logistics capabilities in CPG3.
  • The solution will be hosted and outsourced, offering a unique combination of value-added supply chain capabilities and business process expertise to manufacturers and their retail customers.
  • Manugistics was selected as the partner for CPG3 after a highly competitive selection process, citing the company's industry expertise, solutions, and track record of powering eBusiness innovators.

Statistics:

  • 3,000+ manufacturer clients served by Advantage Sales & Marketing LLC will be targeted for the CPG3 solution.
  • $25 billion in wholesale revenue is generated by the combined operations of Advantage Sales and Marketing LLC.
  • Over 900 clients use Manugistics' supply chain solutions, including companies such as Amazon.com, Coca-Cola Bottling, and Unilever.
  • CPG3 is expected to enable client manufacturers and their retail customers to share over 10 types of time-series information derived from a variety of sources.

Sources:

  • Manugistics Group, Inc. press release, "Manugistics Powers CPG3, a Web-Based Supply Chain Solution for Food and Consumer Product Manufacturers and Retailers"
  • Advantage Sales and Marketing LLC
  • Manugistics, Inc. Annual Report on Form 10-K for the year ended February 29, 2000
  • Manugistics, Inc. Quarterly Report on Form 10-Q for the quarter ended May 31, 2000

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