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Automobile industry

Market Share Shift in Indian Passenger Car Segment

Strategic Insights

— 2 min read

In the wake of numerous new entrants in the small car segment, leading players in the Indian passenger car market, including Maruti Suzuki, Hyundai Motor, and Tata Motors, saw their market share decline in 2010-11. According to the Society of Indian Automobile Manufacturers (SIAM), Maruti Suzuki's market share fell to 48.74% in the last fiscal, while Hyundai Motor's share declined to 18.10% and Tata Motors' share fell to 12.92%. Meanwhile, Ford and Volkswagen gained market share with the launch of their new small cars, Figo and Polo, respectively.

Key Takeaways:

  • Maruti Suzuki's market share in the passenger car segment declined to 48.74% in 2010-11 from 50.09% in 2009-10.
  • Hyundai Motor India's market share fell to 18.10% in FY 2011 from 20.61% in the previous year.
  • Tata Motors' market share declined to 12.92% with sales of 2,56,202 units in 2010-11 from 13.18% in 2009-10.
  • General Motors India (GMI) and Honda Siel cars India (HSCI) also lost market share last fiscal, with GMI's share falling to 4.40% and HSCI's share dipping to 2.97%.
  • Ford and Volkswagen gained market share with the launch of their new small cars, Figo and Polo, respectively.
  • The passenger vehicle segment in India saw 24 new launches and 40 refreshed versions in 2010-11.

Statistics:

  • 48.74%: Maruti Suzuki's market share in the passenger car segment in 2010-11.
  • 18.10%: Hyundai Motor India's market share inFY 2011.
  • 12.92%: Tata Motors' market share in 2010-11.
  • 29.73%: Overall domestic passenger car sales growth in 2010-11.
  • 19,82,702: Total domestic passenger car sales in 2010-11.
  • 15,28,337: Total domestic passenger car sales in the previous fiscal.
  • 9,66,447: Maruti Suzuki's domestic sales in 2010-11.
  • 7,65,533: Maruti Suzuki's domestic sales in the previous fiscal.
  • 3,58,904: Hyundai Motor India's sales in 2010-11.
  • 3,14,967: Hyundai Motor India's sales in the previous year.
  • 2,56,202: Tata Motors' sales in 2010-11.
  • 2,01,399: Tata Motors' sales in 2009-10.
  • 4.40%: General Motors India's market share in 2010-11.
  • 4.01%: Honda Siel cars India's market share in 2009-10.

Sources:

  • "New Delhi, April 11 -- With many players entering the small car segment in India with new models, leading players like Maruti Suzuki, Hyundai Motor and Tata Motors lost their market share in 2010-11 to mainly Ford India and Volkswagen, says SIAM." - Hindustan Times
  • Society of Indian Automobile Manufacturers (SIAM) - "India's car market leader Maruti Suzuki India's (MSI) market share in the passenger car segment fell to 48.74 percent in the last fiscal from 50.09 percent in 2009-10." - Hindustan Times
  • Pawan Goenka, SIAM President - "The passenger vehicle segment saw 24 new launches and 40 refreshed versions in 2010-11" - Hindustan Times

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