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MarketWatch.com Remains Top Destination for Business and Financial News

Strategic Insights

— 2 min read

MarketWatch.com has maintained its position as the top destination for business and financial news and information on the internet, according to figures released by Media Metrix. In January, the company's Web properties reached a record 7.2% of the US internet population, a 9.1% improvement over December's 6.6%. The MarketWatch.com sites also attracted 4.9 million unique users, 14% more than December's 4.3 million. This marks the third consecutive month that MarketWatch.com has achieved the highest reach figures among providers dedicated to financial content.

Key Takeaways:

  • MarketWatch.com's Web properties are the most popular destination for business and financial news and information on the internet.
  • The company's sites reached a record 7.2% of the US internet population in January, a 9.1% improvement over December's 6.6%.
  • MarketWatch.com attracted 4.9 million unique users in January, 14% more than December's 4.3 million.
  • This marks the third consecutive month that MarketWatch.com has achieved the highest reach figures among providers dedicated to financial content.
  • MarketWatch.com operates a network of leading financial websites at http://cbs.marketwatch.com and http://www.bigcharts.com.
  • The company produces CBS MarketWatch Weekend, seen on many CBS television stations.
  • MarketWatch.com provides business and economic reports to The CBS Evening News with Dan Rather and CBS News' The Early Show.
  • MarketWatch.com's financial news and tools are licensed in custom-designed formats by many of the Web's leading financial sites.
  • MarketWatch.com was founded in 1997 by CBS Broadcasting, Inc., a wholly owned subsidiary of CBS Corporation (NYSE: CBS) and Data Broadcasting Corporation (Nasdaq: DBCC).
  • The company is headquartered in San Francisco, with major facilities and bureaus in New York City, Minneapolis, Washington D.C., Los Angeles, Chicago, Boston, Detroit, Austin, Tokyo, and London.

Statistics:

  • 7.2%: MarketWatch.com's Web reach in January, according to Media Metrix.
  • 9.1%: Improvement in MarketWatch.com's Web reach from December to January.
  • 4.9 million: Unique users attracted to MarketWatch.com in January.
  • 14%: Increase in unique users from December to January.
  • 36th: MarketWatch.com's ranking on the Media Metrix Top 50 At-Home and At-Work combined Digital Media list in January.
  • 6.6%: MarketWatch.com's Web reach in December.
  • 43rd: MarketWatch.com's ranking on the Media Metrix Top 50 At-Home and At-Work combined Digital Media list in December.

Sources:

  • Media Metrix
  • MarketWatch.com
  • CBS Corporation (NYSE: CBS)
  • Data Broadcasting Corporation (Nasdaq: DBCC)

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