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Marshall Field's Wins "Best PR Event" Award for Daring "Vertical Fashion Show"

Strategic Insights

Apr 19, 2004 — 1 min read

Marshall Field's "Vertical Fashion Show" continues to make waves in the event marketing world, having won the "Best PR Event" award at the Event Marketer Magazine's Ex Awards Gala in Chicago. The event, which featured gravity-defying models rappelling down the exterior of the Marshall Field's State Street store, thrilled over 12,000 spectators and showcased designer clothing and merchandise from new vendors. This accolade adds to the store's string of successes, including two Reggie Awards from the Promotion Marketing Association and a "Best of the Best" award from the Retail Advertising Conference.

Key Takeaways:

Marshall Field's won the "Best PR Event" award for its "Vertical Fashion Show" at the Event Marketer Magazine's Ex Awards Gala in Chicago.
The event featured gravity-defying models rappelling down the exterior of the Marshall Field's State Street store in front of over 12,000 spectators.
The "Vertical Fashion Show" was part of Marshall Field's "Ultimate Renaissance Celebration" and showcased designer clothing and merchandise from new vendors.
Marshall Field's has received numerous awards for its "State Street Renaissance" multi-media campaign, including two Reggie Awards and a "Best of the Best" award from the Retail Advertising Conference.
Marshall Field's operates 62 stores in eight states and has annual revenues of $2.6 billion.
The company's parent, Target Corporation, gives back over $2 million each week to local communities through grants and special programs.

Statistics:

Marshall Field's generates $2.6 billion in annual revenues from over 14 million square feet of retail space.
The company operates 62 stores in eight states.
Over 12,000 spectators viewed the "Vertical Fashion Show" at the State Street store.
Marshall Field's gives back over $2 million each week to local communities through grants and special programs.

Sources:

Event Marketer Magazine's Ex Awards Gala
Marshall Field's press release, April 20 /PRNewswire/
Marshall Field's website, http://www.fields.com/
Target Corporation press releases
Retail Advertising Conference awards

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