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Telecommunications equipment industry

MasterCard Accelerates Mobile Payment Deployment in Asia-Pacific Region

Strategic Insights

— 1 min read

MasterCard Worldwide is accelerating its commercial deployment of mobile payment in the Asia-Pacific region through a large-scale Near Field Communications (NFC) pilot, the largest to date. The pilot, launched in Bengaluru, India, in collaboration with Citibank, Nokia, and Vodafone, allows consumers to make contactless payments using their mobile phones, enjoying discounts and promotions at various retail establishments. The trial aims to establish a fully secure, scalable, and interoperable mobile payments ecosystem and gather user insights on consumer acceptance of contactless payments.

Key Takeaways:

  • The pilot is the largest NFC MasterCard PayPass pilot in the world, covering Bengaluru, India.
  • The trial involves a collaboration between MasterCard, Citibank, Nokia, and Vodafone.
  • Consumers participating in the pilot can enjoy discounts and promotions at popular retail establishments, including department stores, restaurants, and fast food chains.
  • The pilot aims to establish a fully secure, scalable, and interoperable mobile payments ecosystem.
  • The trial will gather user insights across a wide range of parameters, including consumer acceptance of contactless payments.
  • The project marks an important milestone in accelerating the industry's commercial rollouts of mobile payments.
  • MasterCard and its partners are working to create and endorse infrastructure, cost, and revenue modeling, as well as standards for mobile payments.

Statistics:

  • The pilot is the largest NFC MasterCard PayPass pilot in the world.
  • The trial involves a collaboration between MasterCard, Citibank, Nokia, and Vodafone.
  • The pilot aims to support over 100,000 transactions per day.
  • The trial will engage over 1,000 merchants across Bengaluru, India.
  • MasterCard has been working with the industry to create and endorse infrastructure, cost, and revenue modeling, as well as standards for mobile payments.

Sources:

  • Mastercard Worldwide. (n.d.). MasterCard Accelerates Mobile Payment Deployment in Asia-Pacific Region. Retrieved from [www.mastercard.com](http://www.mastercard.com)
  • Mastercard Worldwide. (n.d.). MasterCard PayPass. Retrieved from [www.mastercard.com/paypass](http://www.mastercard.com/paypass)

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