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Automobile industry

Mazda Unveils Fuel-Efficient Demio Compact in 2011

Strategic Insights

— 1 min read

Mazda Motor, Japan's second-largest car exporter, has announced plans to introduce an updated version of its Demio compact car in 2011, boasting a fuel efficiency rating of 30km per liter of gasoline under the Japanese testing system. This new model will match Honda Motor's Fit hybrid car for fuel efficiency and will be available in Japan, the United States, and Australia in the first half of 2011. The company's chief executive officer, Takashi Yamanouchi, has expressed pride in the new engine and its potential to compete with rivals' hybrids and electric cars. Mazda has developed a new powertrain system called "Skyactiv," which aims to improve fuel economy by boosting engine performance, cutting vehicle weight by 100kg, and enhancing transmission efficiency.

Key Takeaways:

  • Mazda's updated Demio compact car will achieve a fuel efficiency rating of 30km per liter of gasoline, matching Honda's Fit hybrid car.
  • The new Demio will be available in Japan, the United States, and Australia in the first half of 2011.
  • Mazda's "Skyactiv" powertrain system is designed to improve fuel economy by boosting engine performance, cutting weight, and enhancing transmission efficiency.
  • The new Demio will be priced similarly to Honda's Fit, starting at ¥1.59 million in Japan.
  • Mazda will sell the new Demio in China and Europe from 2012.
  • The company's strategic partnership with Ford Motor will not change, and they will continue to work together in areas with mutual profit.
  • Mazda will develop its first hybrid sedan using Toyota Motor's hybrid technology.

Statistics:

  • Fuel efficiency rating of the new Demio: 30km per liter of gasoline (Japanese testing system).
  • Fuel efficiency rating of Honda's Fit hybrid car: 30km per liter of gasoline (Japanese testing system).
  • Current fuel efficiency rating of Mazda's Demio: 23km per liter of gasoline.
  • Weight reduction of Mazda's new Demio: 100kg.
  • Price of Honda's Fit in Japan: ¥1.59 million ($19,555).
  • Timeframe for Mazda's hybrid sedan development: 2012.

Sources:

  • Mazda Motor, Japan's second-largest car exporter.
  • Toyota Motor, Japan's largest car exporter.
  • Nikkei English News. October 16, 2009 (seen in the original text).
  • Muscat Press and Publishing House SAOC, 2009 (seen in the original text).

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