MBA Students Present Marketing Appraisal to The Source Organisation

Four Master of Business Administration (MBA) students from India and one from Indonesia, have spent three months working on a marketing appraisal for The Source organisation as part of their year-long MBA course. The appraisal involved evaluating all aspects of The Source's marketing activities and providing recommendations to the management team. The project provided an opportunity for the students to apply their learning in a real-world setting, while also benefiting The Source organisation by providing new ideas and directions for their marketing strategy.

Key Takeaways:

• The MBA programme at the university places experiential learning at its core, with over 100 live challenges set by local companies each year, allowing students to test their skills and learning in the corporate world.
• The students identified the challenges of engaging and attracting young audiences as a key area of focus for The Source's marketing strategy.
• The students' proposals aimed to communicate the benefits of an apprenticeship programme via The Source to young people in South Yorkshire.
• The MBA programme is designed to meet each individual's development needs and career aspirations, and has produced excellent work that helps organisations in their problem solving and decision-making.
• Companies interested in working with Management School students can contact Rhoda Watson, Business Partnerships Manager, at [rhoda.watson@sheffield.ac.uk](mailto:rhoda.watson@sheffield.ac.uk).

Statistics:

• Over 100 live challenges are set by local companies each year.
• The Source organisation has transformed the lives of over 10,000 people since launching in 2003.
• The Sheffield MBA's marketing consultancy challenge is an annual event that brings together students and local businesses.
• The university's MBA programme has been running since 1995 and attracts talented students from all over the world.

Sources:

• [BBC News]
• [University of Sheffield]
• [The Source]