mBlox and Dynetic Partner to Deliver SMS Re-bidding Service to eBay in Spain

mBlox, a provider of mobile transaction networks, has partnered with Dynetic to deliver a new SMS re-bidding service to eBay in Spain. The service, which will enable users to re-bid on auctions through their mobile phones, will be powered by mBlox's mobile terminated and originated premium SMS services. The partnership is a significant development in the use of mobile technology in e-commerce, with eBay's Spanish customers set to benefit from the new service.

Key Takeaways:

• mBlox and Dynetic have partnered to deliver a new SMS re-bidding service to eBay in Spain, enabling users to re-bid on auctions through their mobile phones.
• The service will be powered by mBlox's mobile terminated and originated premium SMS services, which will provide a reliable and secure messaging performance.
• The partnership aims to capitalize on the trend of mobile-based e-commerce, with surveys indicating that two-thirds of all eBay bidders are away from their computers during the final stages of an auction.
• eBay's SMS re-bidding service will enable users to track bids through "outbid" alerts and react quickly from their mobile should they need to increase a bid.
• Mike Neidhoefer, CEO of Dynetic, noted that the partnership aimed to deliver a reliable mobile solution that meets eBay's precise needs, while Jeff Clark, CEO of mBlox, stated that the company is proud to have played a key role in delivering the service.
• The partnership highlights the increasing importance of mobile technology in e-commerce, with millions of items listed on eBay across thousands of different categories.

Statistics:

• Two-thirds of all eBay bidders are away from their computers during the final stages of an auction (Source: eBayers' behavior survey).
• mBlox's mobile transaction network will support millions of messages per day.

Sources:

• mBlox press release, undated
• Dynetic press release, undated
• "eBayers' behavior survey", cited in the mBlox press release