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McDonald's Unveils $85 Million Plan to Dominate British Burger Market

Strategic Insights

— 2 min read

Fast food giant McDonald's has outlined a bold plan to expand its presence in the UK, with a $85 million investment aimed at creating a staggering 16,300 new jobs and opening around 300 new outlets over the next three years. The move comes as the company reported a buoyant year of sales, with its annual UK turnover reaching $943 million. McDonald's plans to open 100 new restaurants, including 10 in Scotland, which will create up to 600 new jobs. The company intends to become the single biggest employer of 16-20 year olds in the UK by the year 2000, with its workforce increasing to a massive 60,000.

Key Takeaways:

  • McDonald's plans to create 16,300 new jobs in the UK over the next three years, including 5000 full and part-time jobs in the coming year.
  • The company will open around 300 new outlets in the UK, including 10 in Scotland, which will create up to 600 new jobs.
  • McDonald's plans to expand by a further 10,000 new jobs and another 200 new outlets by the year 2000.
  • The company's workforce will reach a massive 60,000 by the end of 1998, with 35,000 employees aged between 16 and 20.
  • McDonald's has reported a buoyant year of sales, with an annual UK turnover of $943 million.
  • The company's expansion plans are in line with the Government's welfare-to-work plan to get young people into employment.
  • McDonald's plans to create a third of its new jobs in the south of England, a third in the north, a fifth in the Midlands, and the rest in Scotland, Wales, and Northern Ireland.

Statistics:

  • $85 million: McDonald's investment in the UK fast food market.
  • 16,300: The number of new jobs to be created in the UK over the next three years.
  • 5,000: The number of full and part-time jobs to be created in the coming year.
  • 10,000: The number of new jobs to be created by McDonald's by the year 2000.
  • 200: The number of new outlets to be opened by McDonald's by the year 2000.
  • 60,000: The number of people employed by McDonald's in the UK by the end of 1998.
  • $943 million: McDonald's annual UK turnover.
  • 35,000: The number of McDonald's employees aged between 16 and 20.

Sources:

  • "McDonald's plan to expand UK presence" by Ian Burrell, FAST.
  • McDonald's press release, dated March 1998.

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